en.Wedoany.com Reported - BMW has launched a ChatGPT plugin for its vehicle configurator, allowing users to describe their requirements in natural language to configure their ideal car. The tool combines generative AI with BMW's product and configuration knowledge base, ensuring that the configured products are actually available.

Users do not need to know BMW-specific terminology; they simply describe their requirements regarding vehicle size, ground clearance, powertrain, and more, and the system provides configuration suggestions. BMW states that the plugin can also help users compare running costs, driving dynamics, or differences in all-wheel-drive systems across different configurations. For example, users can give the AI a command like "Configure a red 3 Series with 19-inch wheels."

Currently, accessing the configurator requires several steps: users must go to ChatGPT.com and search for "BMW" via the plugin menu. In actual testing, ChatGPT displayed "No plugins found matching this search," while BMW claims the service is available on mobile devices and desktop computers. It remains unclear whether the plugin is available globally.

BMW is not the first automaker to offer a ChatGPT plugin; similar plugins have previously been available for Autotrader, Cars, CarMax, Carfax, and Edmunds.