en.Wedoany.com Reported - Rockwell Automation announced that Arriyadh Roaster, Saudi Arabia's largest specialty coffee roaster and a key supplier to major coffee chains nationwide, has selected the Plex Smart Manufacturing Platform™ to enhance visibility, efficiency, and flexibility across its operations.
Arriyadh Roaster is a rapidly growing producer of roasted coffee beans and innovative coffee-related products. With new products and production lines added on a regular basis, the company needed a modern, cloud-based manufacturing execution solution to gain real-time insight into production, improve shop-floor coordination, and maintain consistency, traceability, and operational control as demand accelerates.
Tom Forster, Regional Vice President of Enterprise Software Sales for Europe, the Middle East, and Africa at Rockwell Automation, stated that Arriyadh Roaster's initiative demonstrates that strategic Saudi manufacturers are investing in the right digital infrastructure to achieve long-term growth. One of the key reasons for choosing Plex is its ability to deliver real-time, actionable visibility on the shop floor, helping the company make faster, better decisions as it launches new products, increases capacity, and continues to expand its business.
Arriyadh Roaster selected the Plex Manufacturing Execution System (MES) to streamline processes, unify data flows, and achieve fully connected manufacturing. The platform will provide operators and managers with immediate, data-driven visibility into work-in-progress, inventory movement, order status, and quality management.
The implementation was supported by local systems integrator GulfNet Solutions Company Limited (GNS), a Silver Partner in the Rockwell Automation PartnerNetwork™ ecosystem. GNS created a middleware layer to connect Plex MES with Arriyadh Roaster's ERP system, enabling seamless information exchange and a single source of truth across the enterprise. This project is one of the first partner-led Plex implementations in Saudi Arabia, aligning with national initiatives to accelerate industrial modernization.
Jay Patel, Managing Director of GulfNet Solutions Company Limited, stated that this collaboration demonstrates the power of working with local partners who understand Saudi Arabia's strategic direction. Supporting Arriyadh Roaster with Plex directly aligns with the goals of Saudi Vision 2030 to enhance digital capabilities, strengthen industrial resilience, and ensure Saudi enterprises can access world-class technology through local expertise.
Rockwell's resilient MES portfolio is a cloud-native, interoperable MES platform designed to unify operations across operational technology (OT) and information technology (IT). This resilient, modular approach accelerates time-to-value, simplifies operations, and allows manufacturers to scale capabilities as needed, driving progress toward autonomous operations.
Hassan Sharrofna, General Manager of Arriyadh Roaster, stated that the business is built on quality, innovation, and the ability to respond quickly to customer needs. Plex provides a modern, integrated platform that enhances operational visibility, supports better planning, and ensures consistency across all production lines. With real-time insights and stronger process control, the company is well-positioned to scale, launch new products faster, and continue leading Saudi Arabia's coffee industry.
Rockwell Automation, Inc. is a global leader in industrial automation and digital transformation, headquartered in Milwaukee, Wisconsin, with approximately 26,000 employees across more than 100 countries as of the end of fiscal year 2025. The company is committed to combining human imagination with the potential of technology through the Connected Enterprise® concept to enhance productivity and sustainability for industrial enterprises.
