en.Wedoany.com Reported - Google has announced that it will make its visible watermarking policy for AI-generated content optional, with the toggle applicable to the Nano Banana, Omni, and Lyria models. Users can disable visible watermarks in Gemini and Google's video editor Flow, with support for Search coming soon.

Josh Woodward, Google's Vice President of Gemini, announced the change on platform X. He stated that the setting to turn off visible watermarks will be available in Gemini and Flow, with Search platform support to follow. This change reflects an industry-wide adjustment in how AI-generated media is labeled—visible watermarks often hinder the usability of content in professional and creative work, yet the need to identify AI-generated content remains.

In his post, Woodward stated that Google is seeking a balance between creative control and safety. Visible watermarks are now optional, but invisible SynthID watermarks and C2PA metadata remain in place to ensure content transparency, and users can still check whether an image was AI-generated via Gemini or Search. The feature will roll out in the coming days, and users can then go to "Settings > Media Watermarks" to enable or disable visible markers.

Google has also open-sourced a new library called Credentio, which developers can embed in their own applications for localized content verification. Previously, Anthropic decided to add watermarks to text and files generated by Claude to comply with EU regulations, a decision that sparked widespread discussion.