Wedoany.com Report on Mar 6th, Italian label manufacturer Novarex has deployed the Screen Truepress Label 350UV SAI S inkjet printer at its Venice facility, marking the company's official entry into the digital printing field. This digital press is capable of handling thermal paper, the primary material for Novarex's existing customers and market, while offering excellent print quality, stability, and digital primer technology to expand the color gamut.
Giacomo Bergamin, a partner at Novarex, stated: "While Novarex has accumulated extensive experience in the label printing industry, we maintain the vitality and ambition of an emerging enterprise. We are actively exploring new customers and markets, anticipating significant growth potential in the coming years. To achieve this goal, it is essential to update our production processes, which is precisely why we chose Screen's digital printing equipment." The company previously focused on large-scale production of flexographic labels for the food and logistics industries.
Giacomo added: "Customer demand is shifting towards small batches, high-quality printing, and faster delivery cycles. Digital printing is crucial for adapting to these changes and driving business expansion. Screen's equipment achieves optimal printing results on thermal paper, and its digital primer function enhances color performance while ensuring compliance with relevant regulations." Ettore Maretti, Managing Director of REM srl, noted: "Our collaboration with Screen is based on a concept of mutual benefit and win-win. We apply local market knowledge to provide customized solutions for label converters like Novarex, which helps establish long-term success."
Looking ahead, Novarex plans to leverage its digital printing capabilities to enter the cosmetics, pharmaceutical, and small-batch label markets, while continuing to serve existing customers in the food and logistics sectors. Giacomo concluded: "We are ambitious, and Screen is the ideal partner to support our digital transformation. This investment is a key initiative to position ourselves for the future of label production and meet the needs of customers and consumers." By introducing Screen's digital press, Novarex aims to enhance production flexibility and seize market growth opportunities.
