en.Wedoany.com Reported - At the 2026 Guangdong Brand Development Conference and Brand Power Project · China Brand Day event, the Nanhua brand of China Guangdong Zhongjin Lingnan Shaoguan Smelter (referred to as "Shaoguan Smelter") passed the re-evaluation for "Guangdong Famous Brand" and once again received the title of "Guangdong Famous Brand" (the 12th batch of Guangdong Province). This re-evaluation was conducted in accordance with the "General Rules for the Evaluation of Guangdong Famous Brands," carrying out a comprehensive verification across multiple dimensions including brand influence, product quality, management systems, market reputation, and innovation capability. Shaoguan Smelter submitted materials and cooperated with the verification according to the re-evaluation requirements, ultimately passing all reviews and continuing this brand honor.

Zhongjin Lingnan Shaoguan Smelter has been advancing its brand strengthening strategy for many years, establishing a full-process quality control system, with the pass rate of main product quality spot checks consistently maintained at 100%. The Nanhua brand has previously received numerous national and provincial quality honors. Successfully passing this re-evaluation confirms the brand value and comprehensive strength of the Nanhua brand, and also recognizes the brand building efforts of Shaoguan Smelter. The evaluation process involved multiple dimensions such as brand influence and product quality, and Shaoguan Smelter passed the strict review with solid brand building achievements and standardized system management levels.

Shaoguan Smelter will take this brand conference as an opportunity to continuously deepen brand building, uphold quality, and enhance brand influence and market reputation. The plant plans to promote transformation and development from traditional smelting to a production base for new functional non-ferrous metal materials and high-purity materials of three rare metals. The Nanhua brand, as the core brand of the enterprise, will continue to maintain its quality control system and further consolidate its brand position within the industry.

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