en.Wedoany.com Reported - Against the backdrop of a year-on-year decline in overall domestic air conditioner market shipments and retail sales, some companies have still achieved significant growth. Market data shows that Skyworth's offline air conditioner shipments have nearly doubled year-on-year, while its online platforms also maintain a strong upward trend. Similarly, Chigo Air Conditioner has demonstrated counter-trend growth in both domestic and international markets.

These growing companies share common characteristics. First, they have broad recognition in both the B2B and B2C sectors. As the domestic air conditioner market enters a stock cycle, upgrading user demand structures and product replacements have become dominant forces, with the trend toward branding increasingly strengthening. Major brands gain more resource concentration due to channel security and user reputation, while lesser-known small and medium-sized brands face challenges related to product quality and policy implementation.

Second, product competitiveness is the foundation of growth. Growing companies invest in product research and development annually, expand their product matrices, and maintain competitive pricing without fully passing cost pressures onto channels and consumers.

Third, the expansion of channel partnerships directly drives shipment growth. The number of agents cooperating with Chigo and Skyworth Air Conditioner has increased significantly this year, but market coverage remains limited, leaving considerable room for future channel growth.

Fourth, the stability of core teams ensures continuity in market advancement. Growing companies rarely experience major personnel changes, with key members mostly promoted internally. Their business policies maintain long-term continuity, providing a sense of security for channel merchants.

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