en.Wedoany.com Reported - A recent survey by US digital health venture capital firm Rock Health shows that wearable device ownership in the United States has increased by 33% since 2015.
In the 2025 Consumer Adoption of Digital Health Survey, 46% of 8,000 respondents reported owning a wearable device, while 57% said they owned at least one wearable or other connected device. However, the report noted that growth in first-time wearable users has slowed.
Smartwatches remain the most popular device in the survey, with 43% of respondents reporting ownership. Other popular devices include smart scales (13%), connected blood pressure cuffs (13%), continuous glucose monitors (9%), and smart rings (8%).
"The next chapter of wearable adoption will depend on whether they remain primarily tools for personalized self-optimization—an 'N=1' model—or evolve into infrastructure for improving population health," the report authors wrote.
83% of respondents reported wearing their device five or more days per week, with 59% wearing it always or almost always except when charging. Most wearable users primarily monitor physical activity (35%), sleep (26%), and heart rate (21%).
47% of respondents said they have been using wearables for over three years and have stuck with the same brand. 48% reported still using the original wearable device they purchased, while 27% have upgraded to a new model from the same brand. Only 23% of users said they have switched brands.
The most prominent wearable brands among respondents were Apple (63%), Fitbit (27%), Samsung (16%), Garmin (8%), and Oura (6%).
The survey found that wearable adoption remains concentrated among specific user groups: compared to non-owners, device owners tend to be younger, wealthier, more urban, healthier, and more likely to have commercial insurance.
Device owners are more likely to describe their health status as "excellent" (23%), while non-owners are more likely to report fair, poor, or very poor health. Rock Health researchers wrote: "The paradox is that those who might benefit most from passive monitoring and longitudinal tracking are often the least likely to own these devices."
"Whether wearables can move beyond relatively healthy and affluent populations may depend more on regulatory support and price accessibility than on feature roadmaps," the report authors wrote.
An increasing number of wearable users are discussing monitoring data with healthcare providers: 59% of respondents said they have discussed wearable data with a doctor, with 30% doing so regularly and 29% at least once. 20% expressed a desire to discuss it with a provider but have not yet done so.
Wearable manufacturers are building more advanced health features to go beyond simple activity tracking. Last month, Google launched the new Fitbit Air, a screenless device priced at $100. Google stated that Fitbit Air uses high-fidelity sensor technology to enable advanced health and fitness tracking, including 24/7 heart rate and rhythm monitoring (with Afib alerts), blood oxygen saturation (SpO2), resting heart rate, heart rate variability, and sleep stages and duration.
In a blog post, Andy Abramson, Director of Product at Google Health, said Fitbit Air is aimed at those who find wearables too bulky, complex, or expensive. "That's where Fitbit Air comes in—it's simple, affordable, and comfortable enough to wear all day," Abramson wrote. Fitbit Air users can also access Google Health Coach, an AI-powered fitness coach, sleep coach, and health advisor.
Smart ring maker Oura has launched a new device, calling it "the world's smallest smart ring," along with a suite of new health insight features. With the Oura Ring 5, users can experience new activity tracking, proactive health, connected health, metabolic health, and more. Oura's new Health Radar, built on the 2024 Symptom Radar, continuously monitors biometric signals. The company has also partnered with Counsel Health to bring AI-powered care directly into the app. According to the announcement, the service will first be available to members in 43 US states.
According to CNBC, fitness wearable company Whoop recently announced a new service offering on-demand video consultations with licensed clinicians through its app for US users.
"A decade ago, the question about wearables was whether consumers would adopt them, and in fact, they have. What remains unresolved is the impact—what these devices can produce and how to use this data to meaningfully improve health outcomes," the Rock Health report stated.
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