en.Wedoany.com Reported - Agroberries is celebrating its 30th anniversary, having grown into the world's second-largest berry company, second only to Driscoll's. Founded in Chile in 1996 by civil engineer Jorge Varela and audit accountant Manuel Romero, the company is accelerating its entry into the Asian market after consolidating its global production and distribution network in the Americas and Europe. The region is seen as one of the main engines for growth in the coming years.
Currently, Agroberries sells blueberries, raspberries, blackberries, and strawberries, with blueberries accounting for about two-thirds of its commercial activity, making them the company's star product. In the last fiscal year, the company sold approximately 170,000 tons of fruit sourced from over 4,000 hectares of plantations and a vast network of cooperative growers. About one-third comes from its own production, and two-thirds from third-party growers. Chairman and CEO Jorge Varela believes the sustained growth of blueberries stems from a continuously strengthening global consumption trend, as the product combines attributes valued by modern consumers, such as health, convenience, and ease of eating.
The key to the company's growth lies in establishing an integrated industrial chain that allows it to participate in the entire value chain, from genetics to production and distribution. With production operations in Peru, Mexico, Chile, the United States, Morocco, the Netherlands, and Laos, Agroberries can supply its main markets continuously for 12 months a year. Europe remains its primary market, and it also holds a significant position in the United States, while the company is seeking to strengthen its presence in Asia.
One of the key milestones in Agroberries' recent development was the acquisition of BerryWorld, one of Europe's largest berry distribution platforms. This deal enabled a significant leap in the company's scale and commercial reach. In 2025, the company's sales approached $1.447 billion, with an EBITDA of approximately $148 million.
After consolidating its operations in the Americas and Europe, Agroberries has set a new strategic direction: Asia. The company began its large-scale expansion in the region in 2025 by creating BerryWorld Asia, a platform that will operate from Hong Kong and Shanghai to strengthen the sales and distribution of berries in key Asian markets. Simultaneously, the company initiated production investments in Laos, a region in Southeast Asia close to China, one of the fastest-growing markets for berries. The company already has approximately 150 hectares of land and has begun its first blueberry plantings, with production expected to start by the end of 2026. Additionally, the company announced its first commercial activities in India and continues to strengthen commercial relationships with clients in China, Hong Kong, and other emerging markets.
Global blueberry consumption continues to grow, driven by trends in healthy eating and convenience. Asia is seen as one of the markets with the greatest growth potential, especially in countries where per capita consumption is still low but growing rapidly. Looking to the future, Jorge Varela stated that the company has no plans for a sale, and its strategy remains focused on growth, consolidating its Asian expansion, and strengthening Agroberries' position as one of the world's leading references in the berry industry.
This article is compiled by Wedoany. All AI citations must indicate the source as "Wedoany". If there is any infringement or other issues, please notify us promptly, and we will modify or delete it accordingly. Email: news@wedoany.com
