en.Wedoany.com Reported - The 22nd Feicorte (International Meat Industry Chain Exhibition) will be held from June 23 to 26, 2026, at the Jacob Torsello Exhibition Center in Presidente Prudente, São Paulo State, Brazil, with the forum theme "Brazilian Cattle: A World Full of Opportunities," aiming to provide producers with strategic guidance to address technological changes and international market demands.
Brazil, as the world's largest meat exporter and producer, is experiencing favorable market opportunities. Diede Loureiro, curator of the livestock sector content at the exhibition, emphasized that the event takes place during an upward cycle in the industry, making it strategically significant. He stated that this year's theme aims to explore how technology can transform cattle potential into tangible profits, as technology is now the dominant factor determining financial outcomes on farms.
The exhibition schedule has drawn attention due to the participation of international experts. On the first day, Dr. Tad Sonstegard from the United States will deliver a speech at the Feicorte Arena. With over 20 years of experience as a global leader in livestock genetics, he is a pioneer in developing genomic selection tools for global cattle populations. Currently serving as Chief Scientific Officer at Acceligen, he will discuss advances in gene-edited lines, focusing on heat tolerance, feed efficiency, and carcass quality.
On the second day, Luis Burciaga-Robles, Director of Services and Business Development for Latin America at Telus Agriculture, will lead the presentation "The North American Cuts Market and Its External Opportunities," analyzing the North American industry landscape and pathways for global livestock expansion.
On the third day, South African entrepreneur Conrad Coetzer, CEO of Rankin Group and Brasuda, will share insights from South Africa's production model. On the same day, Eugenio Valente Gomes from Paraguay will present nutritional strategies used in Paraguay. Gomes is a partner and director of Condominio Valente Gomes and oversees production development at Taj Mahal Ranch.
Loureiro noted that choosing Presidente Prudente as the venue reinforces the region's advantages. He stated that the area has the largest cattle population in São Paulo State, bringing together experts from the United States and South Africa to interact directly with international producers, and in an environment surrounded by technology suppliers, creating conditions for business transformation. Addressing the current high calf prices leading to increased rearing costs, Loureiro explained that these presentations will specifically explore how to spread costs and complete fattening profitably, delivering the meat consumers want to buy, whether for specific market segments or the open market.
At the domestic level, the forum will bring together experts to address potential issues in the production ecosystem. Core topics include: "Smart Livestock: From Management Efficiency to Results," led by Fernando Nemi Costa, owner of Cost@ Consultoria e Assessoria Pecuária; and "Market Demands on Farms," led by rural producer and partner at Frigorífico Coqueiro, Luiz Roberto Saafeld. High-quality calf production will be discussed in "Value-Added Calves Stem from Strategy," led by Luciano Penteado, partner at Firmasa – Tecnologia para Pecuária. Capital market advisor and risk management consultant at StoneX (INTL FCStone), Gustavo Bezerra, will lead the topic "Input Game: Where Is the Profit in Livestock."
Rogério Marchiori Coan, consultant at Coan Consultoria, will present "High-Yield Pastures: A New Model for Rearing" and "TIP: Strategies for Accelerated Weight Gain and Profit." In strategic nutrition and animal health, Lauriston Bertelli Fernandes, Director of Research, Development, and Innovation at Premix, will lead the presentation "Passport to a New Model of Antimicrobial-Free Production." Felipe Dalólio, Research and Development Manager for Solutions at Inbra Nutrição Animal, will present "From Weaning to Maximum Efficiency – How Calves Produce More," and Business Manager André Nagatani will lead the discussion "Every Kilogram Counts: Feed Efficiency That Generates Profit."
The Feicorte Arena will also host a debate on women's leadership and perspectives in livestock, titled "The Female DNA of Meat." Confirmed participants include Liliane Suguisawa, Technical Director at DGT Brasil, a national benchmark in promoting carcass ultrasound technology; Larissa Morales, recognized as the country's first meat taster; and Larissa Moreira, a meat diet nutritionist. The discussion will cover industry technological advancements, pathways and challenges in the premium meat market, and the benefits of protein, highlighting women's strategic role in decision-making and innovation in agribusiness.
The technical agenda also covers sustainability, including a debate on the Crop-Livestock-Forest Integration System (ILPF), and the traditional ReprodOeste seminar hosted by Universidade do Oeste Paulista on the final day, focusing on reproductive precocity in cows. The content curator emphasized that the forum is a free training opportunity for those working in the field. Loureiro concluded that attendees will meet top experts in various fields and leave with practical tools applicable to their farms, with this year's Feicorte designed as a turning point for ranchers to optimize processes and increase revenue.
Feicorte (International Meat Industry Chain Exhibition) will be held from June 23 to 26, 2026, daily from 8:00 AM to 10:00 PM at the Jacob Torsello Exhibition Center in Presidente Prudente (São Paulo State).
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