en.Wedoany.com Reported - SES is highlighting the role of satellite technology in the transmission of live broadcast coverage as it undertakes distribution work for the 2026 FIFA World Cup. The satellite operator collaborates with global broadcasters and partners to deliver live matches and supplementary programming from North America to audiences worldwide by combining satellite, fiber, and IP transmission technologies.
In Germany, SES supports the German Football Association's DFB.TV service on the HD+ platform, providing fans with behind-the-scenes content, real-time updates from the national team's base camp, and additional match coverage. Viewers in Germany and Austria receive extensive World Cup coverage transmitted by broadcasters such as ARD, ZDF, and ORF via SES's primary orbital position at 19.2 degrees East.
Across the Americas, SES distributes real-time signals from the International Broadcast Center to regional rights holders. The company employs a hybrid distribution infrastructure combining satellite, fiber, and IP networks, designed to meet the resilience and reliability requirements of large-scale live sports events.
Additionally, SES extends event coverage to the aviation sector through its in-flight connectivity services. Following an agreement with Viva Airlines, the company provides multi-orbit connectivity, enabling passengers to stream content during flights. As part of the plan, free Wi-Fi will be available on select Viva Airlines flights operating on days when the Mexican national team plays, allowing passengers to follow the matches while traveling.
Michele Gosetti, Vice President of Media Sales, Sports and Events at SES, stated that distributing an event of this scale is one of the most complex tasks in sports broadcasting, requiring a combination of multiple technologies and operational challenges. The company noted that the project demonstrates the continued importance of satellite technology in the distribution of premium live sports, particularly when combined with fiber and IP networks to provide flexibility and resilience. According to SES, its satellite infrastructure reaches nearly 2.3 billion viewers worldwide and has played a role in the distribution of every one of the ten most-watched sporting events in television history.
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