en.Wedoany.com Reported - Amazon has launched the Alexa+ Early Access Program in Brazil, allowing local customers to participate for free starting June 18. Invited users will gain access in batches. Amazon has previously rolled out Alexa+ in the United States, United Kingdom, Canada, Mexico, Italy, Spain, Germany, Austria, and France, with plans to expand the assistant to over 10 additional countries by 2027.
Powered by generative AI, Alexa+ offers enhanced intelligence, conversational ability, and personalization compared to the original Alexa. Amazon states that the assistant can understand diverse local accents and expressions in Brazil, such as "saudade," "de boa," and "tá osso." To adapt to the Brazilian market, Alexa+ will connect with local services like Uber, Gol Linhas Aéreas, Porto Seguro, ClickBus, and FeverUp, and support smart home devices from local brands such as Positivo, Intelbras, Elgin, and i2GO. Additionally, Brazilian users can access the latest news from sources including Folha de São Paulo, G1, Estadão, and CBN via Alexa+.
The assistant features ambient intelligence, seamlessly operating across users' Echo devices, Fire TV, the Alexa app, and browsers without needing to be reawakened each time. Alexa+ can deeply personalize based on user habits and collaborate with third-party services to complete tasks ranging from ordering gifts to sending invitations.
To achieve a localized experience, Alexa+ has been adapted to the cultural customs of different markets. For example, in the UK, it understands "cuppa" and "knackered"; in Germany, it recognizes regional terms for bread like "Brötchen," "Schrippen," or "Semmeln"; in France, it is aware of the debate over "pain au chocolat" versus "chocolatine"; in Italy, it knows the secrets of making the perfect espresso and follows the tradition of not recommending cappuccino after lunch; in Spain, it can distinguish between Spanish tortillas with and without onions.
Alexa+ works with thousands of services and devices. In the UK, its partners include OpenTable; in Spain, it collaborates with providers like The Fork; in Germany, services such as Kinoheld, GMX, and Web.de are planned to be added within the year. In smart home scenarios, users can control multiple devices with a single voice command, and the system can infer user intent based on their language.
In terms of privacy and security, users can view and manage interaction records, voice storage duration, and other settings through the Alexa Privacy Dashboard. Devices support camera controls and visual indicators to signal when Alexa is listening.
In countries where the Early Access Program is available, customers can try Alexa+ for free by purchasing a new compatible Echo device or registering online to receive an invitation. Pricing and membership policies vary by country: In Brazil, after the early access period, Alexa+ will be included in Amazon Prime membership at no extra cost; non-Prime members will pay a monthly fee of R$99.90 (including 2TB of Amazon Photos storage). In France, early access launched on May 26, 2026, with a monthly fee of €22.99 for non-Prime members. In Germany and Austria, both launched on May 7, 2026, with a monthly fee of €22.99 for non-Prime members. Spain launched on April 23, 2026, with a monthly fee of €22.99 for non-Prime members. The UK launched on March 19, 2026, with a monthly fee of £19.99 for non-Prime members. Canada's Early Access Program began on November 20, 2025, and ended on June 11, now fully available in French and English, with a monthly fee of CAD $27.99 plus tax for non-Prime members. Mexico launched on January 22, 2026, with a monthly fee of MXN $399 for non-Prime members. Italy launched on April 15, 2026, with a monthly fee of €22.99 for non-Prime members. The next phase of expansion aims to cover over 10 additional countries by 2027.
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