en.Wedoany.com Reported - Infobip has announced a partnership with Digitas, the marketing transformation arm of Publicis Groupe, to integrate communication infrastructure with data, AI, and customer experience capabilities around the Infobip AgentOS platform, initially rolling out in the Middle East and Africa (MENA) and Asia-Pacific (APAC) regions.
Under a global framework agreement, Infobip and Digitas Middle East will establish a joint service practice based on the Infobip AgentOS platform, integrating Infobip's enterprise communication infrastructure with Publicis Groupe's capabilities in data, AI, customer experience strategy, and media transformation. The collaboration initially focuses on the Middle East, Africa, and Asia-Pacific markets.
This partnership aims to address the demand for integrating marketing transformation, AI-driven personalization, and real-time business messaging into a unified customer experience. Publicis Groupe helps global brands engage with customers through media, data, loyalty programs, and commerce, while Infobip provides the communication infrastructure to enable these interactions in real time across all channels at scale.
Analyst firm Forrester has noted a high willingness to adopt AI agents. Its "2025 Customer Obsession Survey" shows that 88% of B2B enterprise decision-makers at the director level or above report adopting or planning to adopt AI agents. The survey findings are based on the report "Align AI Agent Use Cases With Strategic Marketing Initiatives To Accelerate The Revenue Engine," published on February 9, 2026.
Kareem Monem, CEO of Digitas Middle East and Turkey, stated that through this collaboration, Digitas Middle East will form a dedicated team of certified Infobip experts to embed Infobip AgentOS capabilities into customer engagement programs and jointly develop go-to-market solutions combining Publicis Groupe's data and creative capabilities with Infobip's real-time communication and AI platform. Infobip Chief Innovation Officer Krešo Žmak believes that co-creating solutions with Publicis Groupe and leveraging AI at scale helps enterprises transform customer interactions and achieve measurable business results.
Infobip is a global cloud communications platform driven by AI innovation, helping enterprises build connected experiences at every stage of the customer journey. Its native unified platform offers omnichannel engagement, identity recognition, user authentication, and contact center solutions. The platform reaches over 7 billion mobile devices across six continents, connecting more than 10,000 connection points, of which over 800 are direct operator connections. Founded in 2006, the company is co-led by co-founder and CEO Silvio Kutić and CTO Izabel Jelenić.
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