en.Wedoany.com Reported - At the SAP Sapphire conference, SAP built a SAP Experience Center themed around a major sports event, attracting 11,200 visitors. Located in Orlando and Madrid, the exhibition area covered 1,000 square meters and hosted 123 guided tours, with visitors waiting in line for over an hour to enter. Preparations began six months before the conference, with nearly 100 people involved in the concept design.
Andreas Wendel, Head of SAP Innovation Experience Services, stated that the team's goal was to make the concept of the "Autonomous Enterprise" tangible. The Experience Center used a major sports event as its storyline, with the theme "From Competition to Collaboration," echoing the world's largest football event held that year in the United States, Mexico, and Canada. Wendel noted that sports events evoke emotional resonance, while SAP solutions demonstrate how to plan and deliver such large-scale activities.
The first stop of the Experience Center was "Plan the Game," focusing on the overall blueprint and showcasing how SAP integrates AI, data, and applications. Pranav Avadhanula, a Finance and AI Solutions Advisor, demonstrated through real-world scenarios how Joule agents identify the best supplier for security concepts at the event in Mexico and simulate exchange rate fluctuations between the Mexican peso and the US dollar. The second stop, "Build the Stage," highlighted the planning, budget discipline, and execution required for modernizing venues. SAP coordinates everything from staffing and travel to procurement through Autonomous Spend, Autonomous HCM, and Autonomous Project Delivery.
The Experience Center also included a room showcasing operational applications, where a robotic dog from partner Boston Dynamics automatically detects pipeline leaks using sensors and generates repair work orders. Wendel said that demonstrations of embodied AI and robots make SAP solutions tangible. Visitors also saw exclusive trophies for key clients in the "Hall of Fame" area and could scan badges at the fan store to order personalized jerseys. Despite high demand, jerseys were ready for pickup in about two hours. The jerseys are embedded with NFC chips, allowing visitors to access Experience Center content again. Additionally, humanoid robots from partner Aimbo Robotics were responsible for organizing finished products on shelves.
Wendel emphasized that elements of the Experience Center are reused at other events or permanent SAP Experience Centers, with some installations stored for future use. Currently, SAP has Experience Centers at 31 locations worldwide, connecting applications, data, and AI to help transform complex business challenges into solutions. Interested customers and partners can explore SAP Experience Centers online, book tours, or learn more about SAP AppHaus.
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