PPG (USA) Reshapes Paint Development and Manufacturing with Artificial Intelligence
2026-06-25 14:31
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en.Wedoany.com Reported - Brad Budde, Vice President and Chief Digital Officer of PPG, recently wrote that artificial intelligence is reshaping the development, manufacturing, and application of coatings, becoming a key driver of technological evolution in this field.

Traditional formulation development relies heavily on physical experiments, which are time-consuming and resource-intensive. With the help of machine learning models and digital twin tools, PPG is accelerating the process of bringing products to market. Digital twin technology allows scientists to narrow down the most promising chemical solutions before entering the laboratory, reducing the number of iterations required to achieve commercially viable products. These tools do not replace physical testing but significantly improve testing efficiency.

In the color selection experience, PPG, through the LINQ digital ecosystem, VisualizID product, MaVis, and other color visualization tools, enables customers to obtain advanced 3D color visualization without the need for physical spray-out panels, view colors under various lighting conditions, and evaluate blending and edge effects. These tools are supported by advanced color measurement technologies from devices such as DigiMatch, which capture multi-angle imaging data.

In the paint manufacturing process, artificial intelligence is used for further process optimization. PPG's AI initiatives aim to accelerate paint-related decisions, supporting areas such as predictive performance attributes, process optimization, and technical assistance. A new breakthrough involves integrating predictive models into equipment, applying sensors to gain a deeper understanding of color and material performance during manufacturing, and bringing computational scale and parallel thinking capabilities to the work of professional chemists.

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