en.Wedoany.com Reported - Huboo, a software-enabled commerce and fulfillment platform headquartered in the UK and backed by funds from BlackRock and Atalla Capital, has announced the launch of its US operations. This milestone marks a key step in the company's international expansion strategy and supports its evolution into a global commerce infrastructure platform covering fulfillment, logistics, software, and supply chain.
The launch of US operations establishes Huboo's operational presence in one of the world's largest e-commerce and logistics markets, forming part of its broader strategy to support brands through integrated cross-border commerce infrastructure. This move complements Huboo's existing operations in the UK, the Netherlands, and Spain, and aligns with key partnerships in the Middle East and Asia.
Backed by funds from BlackRock and Atalla Capital, Huboo serves over 400 fast-growing and established brands, ranging from emerging e-commerce businesses to national and global retailers, representing an estimated gross merchandise value of over $8 billion across multiple regions.
Huboo's new US capabilities will support:
International expansion for US brands
Market entry for European and UK brands into the US
Multi-channel fulfillment, including D2C, retail, and e-commerce platforms
Amazon and e-commerce platform integrations
Cross-border shipping and returns
Integrated supply chain visibility and orchestration
Huboo's expertise spans key high-growth retail sectors, including food and beverage, health and wellness, vitamins and supplements, retail and apparel, consumer electronics, and consumer goods, serving clients such as Carbon My Ride and Sacro Experience SL.
One company leveraging Huboo for its international growth is sports and fitness brand Way of the Rope. After initially partnering with Huboo in the UK, the company has expanded to the Netherlands and is now entering the US market.
Tim Shieff, founder of Way of the Rope, said: "We needed a partner capable of supporting our ambitious US expansion plans, and Huboo is that partner. I am grateful for everything they have done for us in the UK and Europe so far, and I am confident in their ability to support our next phase of growth."
Another company is music innovator Sacro Experience SL. Laura Moreno commented: "We are thrilled to launch in the US. With Huboo fulfillment already supporting our existing customer base, we are well-positioned to further develop and expand our e-commerce music merchandise business."
Dallas was chosen for its strategic location within the North American logistics network, enabling nationwide distribution coverage and helping brands unlock new markets from day one.
This article is compiled by Wedoany. All AI citations must indicate the source as "Wedoany". If there is any infringement or other issues, please notify us promptly, and we will modify or delete it accordingly. Email: news@wedoany.com
