en.Wedoany.com Reported - BMW Brazil has recently launched a promotional campaign focusing on the BMW X family SUV lineup and the 3 Series sedan, offering zero-interest financing plans and trade-in subsidies. The campaign targets customers planning to purchase a new car by the end of June, with varying rules and deadlines for different models.
This promotion primarily covers the X Series SUVs from the 2025/2026 and 2026/2026 model years. The plan is operated by BMW Financial Services through Direct Consumer Credit (CDC) for individual customers, requiring a 60% down payment of the vehicle's value, with the remaining balance repayable interest-free over 12 to 36 months, depending on the model. For customers paying in full, the trade-in subsidy accepts vehicles of any brand and model year, but with a minimum appraisal value threshold: at least R$ 40,000.00 for four-wheeled vehicles and R$ 30,000.00 for motorcycles. All models also include the BMW Service Inclusive Standard (BSI) maintenance plan free of charge, covering maintenance for 3 years or 40,000 km, including specified parts and services as per the agreement.
For the 3 Series sedan, the promotion focuses on the top-tier 320i M Sport 2025/2026 version, with a full cash price of R$ 389,950.00. Under the zero-interest loan plan, the down payment is R$ 233,970.00 (60%), with the balance split into 24 fixed monthly installments of R$ 6,747.14. The monthly payment and the 3.70% annual Total Effective Cost (CET) already include a registration fee of R$ 1,300.00 and a fee of R$ 295.41 from the São Paulo State Traffic Department (Detran-SP). The total price over two years is R$ 395,901.36, which is R$ 5,951.36 higher than the full cash price due to IOF (Financial Transaction Tax) and administrative fees. The 320i belongs to the G20 generation launched in 2019 and will soon be succeeded by a new generation based on the Neue Klasse platform. The car is powered by a 2.0-liter turbocharged engine, delivering a maximum power of 184 hp and a maximum torque of 30.6 kg·m, paired with a ZF 8-speed transmission, achieving a 0-100 km/h acceleration time of 7.5 seconds. In terms of fuel consumption, it achieves 7.4 km/L and 9 km/L when using ethanol, and 10.5 km/L and 13.1 km/L when using gasoline.
In the luxury segment, the plug-in hybrid X5 xDrive50e M Sport (2025/2025 and 2025/2026 model years) has a full cash price of R$ 859,950.00. This model's zero-interest financing plan allows the balance to be repaid over up to 36 months, requiring a down payment of R$ 515,970.00, plus 36 monthly installments of R$ 9,889.39, resulting in a total financed price of R$ 871,988.04, with an annual CET of 2.26%. The suggested retail price already includes factory freight, with a limited nationwide inventory of 40 units. As Brazil's first domestically produced plug-in hybrid SUV, the vehicle is based on the CLAR platform and features a BMW inline-six 3.0-liter engine, delivering 313 hp and 45.9 kg·m of torque.
The trade-in subsidy is a major highlight, but customers should note that the appraisal of used vehicles is handled independently by each BMW dealership, with the manufacturer and official bank not intervening in the appraisal criteria or value. Special installment conditions cannot be combined with other direct sales promotions. The general promotion for X Series SUVs runs until June 28, while the specific zero-interest offers for the 320i M Sport and X5 xDrive50e are valid until June 30.
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