en.Wedoany.com Reported - Flytxt has announced a partnership with Digicel Trinidad and Tobago (T&T) to optimize its Customer Value Management (CVM) platform using artificial intelligence.

Flytxt's cloud-native Neon-dX platform has completed its initial deployment, providing smarter, always-on customer value management capabilities for Digicel T&T's prepaid and postpaid services. The platform integrates built-in AI and automation to enable deeper customer segmentation, precise targeting, hyper-personalization, and real-time decision-making across key use cases such as lifecycle marketing, upselling, cross-selling, and customer retention.

This solution enables Digicel T&T to transition from fragmented, manual marketing campaign operations to a highly centralized, scalable, and insight-driven engagement model, featuring unified customer intelligence, AI-powered decision-making, and omnichannel campaign automation. Dr. Vinod Vasudevan, CEO of Flytxt, stated that this will enhance the agility, operational efficiency, and impact of Digicel T&T's customer value management workflows, while helping marketing teams respond more quickly to customer needs and behavioral changes, deliver personalized offers and contextual marketing actions, thereby strengthening their omnichannel engagement across digital touchpoints. In a statement, he noted that enterprises operating in high-traffic, highly competitive markets like telecommunications increasingly expect AI to help them continuously optimize customer experience and business growth.

Flytxt has previously deployed similar solutions for the Digicel Group's Caribbean digital mobile virtual network operator Wizzee in Guadeloupe, Martinique, French Guiana, Saint Martin, and Saint Barthélemy.