en.Wedoany.com Reported - South Korea's comprehensive home furnishing company Hanssem announced on July 10, 2026, that it has signed an exclusive cooperation agreement in the interior decoration sector with Samsung C&T's construction division, providing customized decoration services for homeowners of new properties under Samsung C&T. This partnership marks the official start of deep collaboration between two leading companies in South Korea across the upstream and downstream residential industry chain.
Hanssem, established in 1970, is South Korea's largest home furnishing and interior decoration company, covering areas such as kitchen furniture, storage systems, and full-house custom decoration, holding a leading position in the country's residential decoration market. Samsung C&T's construction division is one of South Korea's most influential construction and engineering general contracting companies, responsible for the construction and development of several high-end residential brands, including "Raemian." This cooperation combines Hanssem's expertise in space design and home products with Samsung C&T's advantages in real estate development and customer resources, aiming to provide new homeowners with a complete decoration solution from bare shell to move-in.
According to the agreement, Hanssem will launch the "Home Style" decoration service on Samsung C&T's home platform "Homenic." This service utilizes Hanssem's self-developed 3D design program "Home Planner" to provide users with 3D virtual reality (VR) decoration effect previews for various floor plans. Homeowners can experience the decoration effects of different styles and layouts in a virtual space in advance, reducing decision-making costs. Additionally, new homeowners of Banpo Raemian Trinywon who book services through the Homenic platform can enjoy an additional discount of up to 8% on Hanssem furniture.
A Hanssem representative stated that the company will continue to promote various cooperation and promotional activities to help customers create personalized living spaces in a more convenient and reasonable manner. This cooperation is an important step in Hanssem's digital transformation and channel expansion, as well as a key move for Samsung C&T to enhance the added value of its residential brands and customer service experience. As competition in South Korea's real estate market intensifies, cross-industry collaboration between developers and home furnishing companies is becoming a significant trend to improve product differentiation and customer satisfaction. Both parties stated that they will deepen cooperation in more residential projects in the future, continuously expanding the scope and content of services.
