en.Wedoany.com Reported - San Francisco-based energy platform Aurora Solar has announced the launch of the "Aurora Solar Marketplace," an online quoting service that enables homeowners to receive personalized estimates for residential solar installations.
The service is compatible with both residential solar and home energy storage, allowing homeowners to compare local installers based on their own electricity usage schedules. Aurora Solar added that customers do not need to provide a phone number during the comparison process.
Aurora Solar currently supports more than 7,000 solar professionals across the United States and is used by many of the country's top solar contractors. Since 2013, the company's platform has supported over 20 million solar projects in total.
Co-founder and Executive Chairman Chris Hopper stated that the U.S. needs every kilowatt of electricity it can get, and homeowners want to take control of their energy use rather than simply paying higher prices for electricity. He noted that a vast amount of solar energy remains uncollected from rooftops, and the Aurora Solar Marketplace allows people to see what solar and storage could mean for their own homes on their own terms—provided by the very company the industry already relies on for designing and pricing solar systems.
Aurora said the new initiative is designed to address the fact that as household electricity bills continue to rise, the outlook for affordable power is more uncertain than ever. The company's 2026 research points to trust as the second-largest barrier to solar adoption, after cost. Company officials added that homeowners typically have to submit their contact information before receiving a cost estimate, and to compare different quotes, they are forced to share personal information with multiple parties.
The new marketplace service not only allows homeowners to personalize their research and estimate solar options for their own homes, but also enables them to compare local installers. Homeowners can contact contractors only when they are ready, for a "no-strings-attached" comparison experience. Richard, a residential solar customer from Georgia, used the marketplace to complete his installation and admitted that he is very price-sensitive, but through this platform, he was able to conduct extensive research on different solar products. He said it wasn't just about saving money—when the system looks satisfactory, it also brings peace of mind.
Aurora Solar stated that its primary goal is to make solar adoption simple, predictable, and economically viable for homeowners. Company representatives said this clarity aligns with what solar shoppers need. The Aurora Solar Marketplace is now available to homeowners on the company's website.
