Wedoany.com Report, On March 10 local time, Amazon announced it will invest in building a brand new robotics fulfillment center in Brisbane, the capital of Queensland, Australia, with a total project investment exceeding A$750 million. This is the latest move by Amazon to continuously strengthen its logistics infrastructure layout in the Australian market.
According to Amazon's official disclosure, this new fulfillment center will cover an area of 150,000 square meters and is expected to be officially completed and operational in 2028. Once built, the center will be capable of handling over 125 million packages annually, becoming one of Amazon's most important logistics hubs in Australia and the Southern Hemisphere.
In terms of technological configuration, the fulfillment center will fully adopt robotics technology to achieve a high degree of automation in package sorting, warehouse management, and outbound processes. This is not the first time Amazon has introduced robotics warehouse systems in Australia—the company has previously deployed similar automated solutions at distribution centers in Sydney, Melbourne, and other locations. However, the investment scale and processing capacity of the new Brisbane project set a new record for the company in the Australian market.
Amazon's expansion in Australia has accelerated in recent years. With the increase in e-commerce penetration and consumers' rising demands for delivery speed, building an efficient and intelligent logistics network has become a core competitive barrier for platforms. This major investment in Brisbane will not only improve package processing efficiency in Queensland and surrounding regions but is also expected to create hundreds of local jobs in areas such as robotics maintenance, warehouse management, and technical support.
For Amazon, this project is also an important part of its global logistics network automation upgrade strategy. By deeply integrating robotics technology into core operational processes, Amazon is attempting to find a better balance between cost control and delivery speed to cope with the increasingly fierce competition in e-commerce.
