Wedoany.com Report on Mar 17th, Printing technology company Xaar and label converter Polipress International have recently entered into a collaboration to jointly provide advanced digital decoration solutions for the high-end label market. By installing Xaar's Versatex print bars, both parties aim to transform the label production process for high-value applications, particularly within the wine industry. This collaboration focuses on promoting digital decoration technology to meet market demand for innovative packaging.
Polipress has installed over 20 Versatex print bars globally, solidifying its significant position in the digital decoration field, especially in supporting the development of Italy's wine label industry. These installations span printing and converting stages, reflecting the growing trend of high-end functionalities on labels, with these innovative designs adapting to evolving market preferences.
Xaar points out that the importance of high-end labels for wine and other beverages is increasingly prominent, mirroring the evolution of consumer expectations and brand storytelling. By applying technologies such as tactile varnish, cold foil, and high-opacity white ink, producers can infuse creativity into packaging, enhancing the perceived quality and uniqueness of products. These digital decorations not only improve visual appeal but also create sensory experiences, catering to consumer desires for authenticity and craftsmanship.
The Versatex system boasts dual capabilities, enabling the application of varnish and cold foil digital decoration within a single unit, offering flexibility and efficiency. Its left-to-right and right-to-left configurations ensure easy integration with digital workflows, compatible with Nilpeter, HP Indigo label presses, and ABG label finishing lines. This flexibility is crucial for converters to maintain efficient production while elevating label aesthetics.
Tom Mooney, Product Manager for Versatex at Xaar, stated: "Polipress's success in the Italian wine label market demonstrates the value of collaboration and innovation. Versatex enables converters to deliver exceptional decorations such as high-opacity white ink, tactile varnish, and cold foil with precision and speed, helping brands stand out in competition."
Angelo Tribocco, Sales Manager at Polipress International, added: "The technology introduced through our collaboration with Xaar has quickly proven its transformative nature. From the first installation, customers immediately recognized its value: the ability to unlock new levels of creativity while achieving efficiency and cost-effectiveness difficult to attain with traditional analog solutions." This collaboration further advances the application of digital decoration technology in the wine label market.
