Wedoany.com Report on Mar 19th, Bel Group is investing $200 million to expand its Babybel plant in Brookings, South Dakota, USA. This investment will increase the plant's annual production capacity from 10,000 tons to 20,000 tons and create 150 new jobs. The project, launched this week, aims to meet the growing demand in the US market for snack-sized dairy products.

As one of Bel Group's most significant manufacturing investments in the United States, this expansion highlights the strategic importance of the US market for the company. The US accounts for 33% of Bel's global sales, with annual revenue exceeding $1.2 billion. Its business has doubled in size from 2018 to 2024, and the company plans to double it again in the coming years.

Cécile Béliot, CEO of Bel Group, stated: "The United States is a strategic market for Bel and a key growth engine. The expansion of the Brookings plant demonstrates our commitment to local investment, strengthening domestic production, and supporting the continued demand for our brands. The decision to double this plant's capacity will enable us to achieve stronger long-term growth in the US."

The expansion is expected to enhance partnerships with US dairy suppliers. With increased production, the plant will source more milk from farms in South Dakota and neighboring states, supporting local agriculture and bringing the supply chain closer to home.

Company executives noted that demand for snack-sized, high-protein foods is driving this investment. Babybel, known for its small, wax-sealed cheese rounds, has seen steady growth as consumers seek smaller, portion-controlled options.

Peter McGuinness, CEO of Bel North America, said: "Babybel continues to experience strong demand in the US, fueled by consumers seeking convenient, portion-controlled dairy snacks with simple ingredients and complete protein. Expanding the Brookings plant allows us to meet this ongoing demand while investing in US manufacturing, local jobs, and the Brookings community."

Prior to the South Dakota project, Bel completed a smaller expansion in Little Chute, Wisconsin, involving a $10 million investment and adding 50 jobs.