en.Wedoany.com Reported - FourKites launched an ocean freight booking platform called Booking Connect for Ocean in the United States on May 5. The platform leverages artificial intelligence to autonomously select carriers, complete bookings, and manage related documentation, replacing traditionally manual processes. According to reports, the product automates tasks such as contract management, carrier selection, document filing, and exception handling that shippers previously processed through intermediaries like freight forwarders.

Global annual spending on ocean freight forwarding, booking, and documentation management approaches $100 billion, much of which is tied to repetitive tasks. Booking Connect uses agentic AI to extract and digitize rates, surcharges, and other terms from carrier contracts, creating a digital rate library for comparison. The system recommends carriers based on cost, transit time, weighted optimization, and historical on-time performance. Bookings can be executed automatically within parameters set by the shipper, with rules entered in natural language. The system applies these rules throughout the entire process, with each recommendation accompanied by a cost breakdown, transit duration, and cut-off dates.

The platform also automatically manages documentation from booking confirmation to customs clearance, tracking required documents by route, carrier, and commodity category, while assigning responsible parties, triggering overdue follow-ups, and maintaining audit trails. For exception management, the system monitors the entire process from booking initiation to shipment creation. If a booking is rejected, it can provide alternatives and rebook within preset rules. Once the carrier confirms, cargo tracking is automatically initiated. Booking Connect has been integrated into the FourKites intelligent control tower, connecting with the Order Twin, Inventory Twin, and Shipment Twin products.

FourKites CEO and founder Matt Elenjickal stated: "Ocean freight booking has remained stuck in the manual era for decades. Booking Connect changes the economic model. AI ingests your contracts, compares rates, selects carriers, books, manages documents, and handles exceptions. What once required a team to accomplish now runs autonomously."

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