en.Wedoany.com Reported - The Fuchs Group has announced a new corporate strategy named Fuchs100, with goals including achieving global annual revenue of 4.5 billion euros by 2031 and strengthening its commitment in markets with high growth potential such as Brazil and Latin America.

The new strategy succeeds the Fuchs2025 cycle and aims to address a market environment characterized by technological change, increasing regulatory requirements, and growing demand for efficient, customized, and sustainable solutions. Company CEO Stefan Fuchs stated: "Through clearer market segmentation, we can capture growth opportunities in a more targeted manner, respond to customer needs more agilely, and promote best practices globally. This move consolidates our competitive position and lays the foundation for the next phase of growth."

In Brazil, the company announced an investment of over 220 million reais to build a new industrial plant in Sorocaba, in the interior of São Paulo state, to expand capacity and achieve the goal of doubling its market share in Brazil. The new plant initiated its filling and labeling phase in 2025, and once fully operational, its annual capacity will exceed 50,000 tons, approximately five times the size of the company's current plant in Barueri (SP). According to data from the Lubricant Producers and Importers Association (Simepetro), the country's lubricant market traded around 1.5 million cubic meters in 2025, and Brazil is already one of Fuchs' top ten markets globally. The new plant covers an area of 88,800 square meters, with a built-up area of over 19,500 square meters and a tank farm storage capacity of 3,600 cubic meters. It will be responsible for the production of Fuchs' full range of lubricants in Brazil, featuring a complete portfolio of over 700 solutions.

Antonio Oliveira, General Manager of Fuchs Lubricants Brazil, stated: "Brazil holds enormous growth potential for Fuchs, and we are focusing on expanding our business in strategic sectors, especially those requiring more efficient, safer, and more sustainable solutions. Within the context of the Fuchs100 strategy, the new plant will consolidate our business and better serve our Brazilian partners as well as the expanding markets in Latin America."

Regarding market dynamics, company Vice President and head of the Fuchs100 strategy cycle, Timo Reister, believes that the combination of global infrastructure and a strong local orientation is a differentiating advantage of the strategy. He said: "Megatrends and market dynamics are creating new growth opportunities, especially in areas where we already have a strong position. Our goal is to capture this potential in a structured way, while maintaining close contact with customers and expanding our scaling capabilities. Currently, we are in a very favorable position to serve both high-volume markets and highly specialized niches."

Sustainability remains one of the main focuses for value creation in the new strategy cycle. The company continues its commitment to achieving carbon neutrality by 2050 and emphasizes the role of its solutions in improving customer operational efficiency through friction reduction, energy savings, and extended equipment life. The company also points out that its products have the potential to generate CO2 savings that exceed the emissions produced during their manufacture. At the organizational level, nearly 90% of employees are proud to work at the company. Stefan Fuchs concluded: "We will continue to invest in our team and strengthen our culture, combining our corporate spirit with high-performance ambition, which is a key element for the successful execution of the strategy."

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