en.Wedoany.com Reported - On May 10, the 2nd World Brand Conference and the Ceremony for the Establishment of World Brand Day in Hong Kong were grandly held at the Four Seasons Hotel Hong Kong. Over 400 guests attended the event, including Mr. John Lee, Chief Executive of the Hong Kong Special Administrative Region; Mr. Li Yongsheng, Deputy Commissioner of the Office of the Commissioner of the Ministry of Foreign Affairs of China in the Hong Kong SAR; Dr. Jonathan Choi, Member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and Chairman of the Board of the International Academy of Brand Science; Mr. Xu Weigang, Director-General of the Economic Affairs Department of the Liaison Office of the Central People's Government in the Hong Kong SAR; the Chair-designate of the ISO/TC289 Brand Evaluation Technical Committee and other internationally renowned experts in brand standards and evaluation systems; Consuls-General or Deputy Consuls from six countries including South Korea, Finland, Vietnam, Kazakhstan, Austria, and Laos; deputies to the National People's Congress and members of the CPPCC; members of the Hong Kong Legislative Council; as well as renowned entrepreneurs from China and abroad, and leaders of Hong Kong's six major chambers of commerce.

In his speech, Mr. John Lee, Chief Executive of the Hong Kong SAR, emphasized that the establishment of "World Brand Day" in Hong Kong and the support for building Hong Kong into a world brand center hold special significance. The national "15th Five-Year Plan" calls for building a strong brand nation. Under "One Country, Two Systems," Hong Kong possesses the unique advantage of being "backed by the motherland and connected to the world," serving as a crucial platform for national enterprises and brands to go global. Mr. Lee stressed his gratitude to the conference organizers—the International Academy of Brand Science, the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurs Alliance, and the International Brand Network—for their persistent efforts in promoting brand development and helping more Chinese brands go global through Hong Kong. The SAR government looks forward to working hand in hand with the International Academy of Brand Science to strengthen brand building and intellectual property protection, and to tell the stories of Chinese brands well.

The conference read out the Hong Kong Declaration of the World Brand Conference. As the finale, the conference announced the 2026 "Top 100 Global Competitiveness of Chinese Brands" and "Top 50 Global Single-Category Leading Chinese Brands" lists, as well as the "2026 Development Trend Report on the Global Competitiveness of Chinese Brands."

Kingenta Group, as the only listed brand from China's agrochemical industry, was honored on the "Top 50 Global Single-Category Leading Chinese Brands" list. The review leader from the International Academy of Brand Science commented on Kingenta Group's inclusion: It is the world's largest producer of slow and controlled-release fertilizers, with its production and sales volume of slow and controlled-release fertilizers holding a dominant position in the high-end market. As the setter of international standards for slow and controlled-release fertilizers, an innovator in fertilizer efficiency enhancement technology, and a global soil partner of the Food and Agriculture Organization of the United Nations, it serves as a model for building technological innovation capabilities among Chinese agrochemical brands.

From China to the world, from following the industry to leading with strength, Kingenta has always taken technological innovation as its core, deeply cultivating the agricultural sector.

This inclusion on the "Top 50 Global Single-Category Leading Chinese Brands" list is not only a high recognition of Kingenta's brand strength but also a significant milestone for Chinese agrochemical brands going global and participating in international competition. In the future, Kingenta will continue to uphold its corporate mission of "enhancing agricultural efficiency and increasing farmers' income," drive brand upgrades through technological innovation, expand its development landscape with a global vision, continuously polish the name card of Chinese agrochemical brands, and contribute greater strength to the national strategy of building a strong brand nation, global food security, and the high-quality development of modern agriculture.

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