en.Wedoany.com Reported - Recently, the "2026 China Brand Value Evaluation Information Release" event, hosted by the China Brand Building Promotion Association and the Xinhua News Agency Brand Work Office, and organized by China Brand Magazine, was held in Deqing, Zhejiang Province. China Railway Resources Yichun Luming Mining Co., Ltd. (referred to as "Luming Mining") was selected for the Metallurgical and Non-ferrous category of the China Brand Value Evaluation list, with a brand strength score of 741 and a brand value of 4.042 billion yuan. Luming Mining's brand value has grown from 2.09 billion yuan in 2025, surpassing the 4 billion yuan mark.

This brand value evaluation followed international and national standards for brand assessment, comprehensively evaluating corporate brand competitiveness from dimensions such as quality management, technological innovation, and intangible assets. Luming Mining's brand value nearly doubled within one year, reaching 4.042 billion yuan. The company is located in Yichun City, Heilongjiang Province, China, and is primarily engaged in molybdenum mining and processing.

Since implementing its three-year brand building initiative, Luming Mining has gradually established a brand management system, driving brand building implementation through the execution of brand management mechanisms and the advancement of key tasks. The company has successively received titles such as "The 7th National Civilized Unit," "National AAA-Level Credit Enterprise," and "Model Unit for Equipment Management System Construction," as well as honors including being listed among the Top 100 Enterprises in Heilongjiang Province, a Specialized and Sophisticated SME, a Quality Benchmark Enterprise, and a 3·15 Integrity Commitment Unit. The company also regularly holds a series of Brand Day activities, integrating the promotion of brand concepts with employee activities.

Luming Mining will continue to deepen its brand strategy, advancing subsequent work centered on brand premiumization, management modernization, and sustainable development.

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