en.Wedoany.com Reported - Gree Electric Appliances, in its investor relations activity record for the 2025 online performance briefing released on May 28, addressed measures to safeguard profitability amid persistently high raw material prices. The company stated that it tackles cost pressures through technological innovation, lean management, supply chain optimization, and the use of financial instruments: on the R&D front, it optimizes product structure, innovates processes, and promotes material standardization to improve material utilization; on the production front, it implements full-process lean management and reduces manufacturing costs through automation; on the procurement front, it leverages centralized procurement to integrate resources and collaborate with the supply chain for cost reduction, while conducting compliant raw material hedging operations to lock in costs and mitigate risks from commodity price fluctuations.
Regarding its refrigeration, washing, and home appliance businesses, Gree Electric Appliances has clearly defined its market positioning as technology-driven, high-end-led, and covering all price ranges, focusing on health-oriented, intelligent, and suite-based demands to build whole-home appliance solutions. In terms of product strategy, refrigerators cover flagship, high-end built-in, and mass-market series, featuring ultra-freezing freshness preservation and ultra-thin built-in designs; washing machines cover high, mid, and entry-level tiers to suit all washing scenarios; and home appliances leverage market demand to create multiple hit new products.
In channel layout, offline, the "Dong Mingzhu Health Home" serves as the core to create immersive experience scenarios for whole-home smart health appliances, highlighting the brand value of full-category health appliances; online, it deepens self-operated channels, builds a multi-tier live-streaming matrix, and expands instant retail to achieve immediate purchase, delivery, and installation services for home appliances, empowering stores to reach customers citywide. According to preliminary statistics, as of today, sales of refrigeration, washing, and home appliances have achieved over 20% growth.
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