en.Wedoany.com Reported - Ford New Zealand has officially launched the Ford Pro Upfitter Program, offering certified industry-specific vehicle modification services for commercial and fleet customers. The program connects customers with Ford-approved upfitting experts, covering sectors such as utilities, construction, emergency services, forestry, and recreational off-road travel.
At launch, the first certified partners include Camco Industries and Fleetline, with more upfitters expected to join later this year. Ford New Zealand stated that the program aims to deliver customized vehicles without compromising safety, quality, or reliability.
Annaliese Atina, Managing Director of Ford New Zealand, said that every business has unique needs, and commercial customers require vehicles that precisely meet their operational requirements. The Ford Pro Upfitter Program is designed for this purpose, providing New Zealand businesses with tailored, ready-to-use solutions and ultimate peace of mind, enabling them to focus on their core operations.
To qualify as a Ford Pro upfitter, the upfitter must undergo an evaluation by Ford engineers covering design, manufacturing quality, and installation processes. Certified partners are approved for specific types of modifications and vehicle segments. Customers can benefit from professional modifications that come with warranty support consistent with the company's new vehicle warranty policy.
Atina stated that Ford carefully selected and certified the initial upfitters to ensure compliance with world-class standards. By working directly with these local experts, the program offers a streamlined, one-stop experience that eliminates the hassles of the traditional aftermarket, reduces downtime, and ensures each modification integrates seamlessly with the vehicle's advanced safety and electrical systems. The program complements Ford's existing range of factory and dealer-installed accessories by focusing on more complex and industry-specific modifications, helping to improve vehicle uptime, reduce operating costs, and increase productivity. The program reinforces Ford's commitment to commercial vehicle customers.
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