en.Wedoany.com Reported - Amazon India announced on June 9 that it is fully advancing its instant retail business, Amazon Now, with the goal of becoming the market leader in the short term. According to the plan, Amazon Now will expand to over 100 cities in the near future and build more than 1,000 micro-fulfilment centres to support the fulfillment needs of high-frequency orders.

In terms of business layout, Amazon will enhance delivery efficiency through a dense network of urban micro-fulfilment centres. These centres are primarily responsible for pre-positioning goods closer to consumers, enabling rapid picking and delivery. Amazon believes that the Amazon Now model can effectively improve fulfillment speed and support a 10-minute delivery commitment. Samir Kumar, head of Amazon India, stated: "We are in this business to win and will become the market leader in the near future."

Currently, approximately 500 micro-fulfilment centre projects are under construction. Data shows that the monthly order volume of Amazon Now is growing at a rate of about 25%, and user shopping frequency has also significantly increased. Amazon stated that Amazon Now is not an independent new business but an extension of its 13-year e-commerce operations in India, leveraging the existing supply chain network and user operation capabilities to focus on enhancing service experience.

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