en.Wedoany.com Reported - Samsung Electronics' latest flagship OLED TV, the S95H, has received the Pantone Validated ArtfulColor certification, awarded by X-Rite Pantone to display devices capable of reproducing colors with high fidelity under controlled lighting conditions. The S95H is designed to deliver deep contrast and precise color expression, with its deeper blacks and Glare Free technology helping to preserve texture and tonal variations, enhancing artistic immersion on screen.

The Pantone Validated ArtfulColor certification evaluates a display's ability to faithfully reproduce colors on screen under controlled lighting conditions to match a wide range of physical Pantone colors and skin tones. According to Ed Hattenberger, Senior Color Scientist at X-Rite Pantone OEM, this certification means the product's color reproduction has been measured against Pantone reference color data and meets established performance thresholds for color fidelity and consistency. Matt Knoll, Technical Director at X-Rite Pantone OEM, added that certified displays reproduce test colors with high visual accuracy, resulting in a close perceptual match between on-screen images and physical color samples.

In creative works, color, balance, and subtle variations shape how the piece is experienced. Ed Hattenberger stated that Pantone Validated ArtfulColor TVs deliver more accurate and trustworthy visuals, especially for artwork and photography. Viewers can expect cleaner neutrals, more realistic skin tones, and color saturation that better reflects the artist's intent. These displays also preserve shadow details, making every brushstroke and color appear more natural and consistent.

The ArtfulColor validation process evaluates a display's ability to match Pantone colors under controlled lighting conditions. This involves measuring a set of Pantone colors and skin tones in a light box, then assessing how faithfully the display reproduces them on screen under the same conditions. According to Ed Hattenberger, Pantone goes beyond digital test patterns by using physical color samples that behave more like real artistic media, to verify whether the display can accurately reproduce gradients, subtle tonal transitions, textures, and near-neutral tones in artwork and other visually complex content. Matt Knoll added that measurements taken at D65 (the industry standard white point approximating neutral daylight) help reduce the impact of warmer or cooler indoor lighting on color perception, ensuring accuracy and consistency in evaluation.

Matt Knoll noted that OLED technology is particularly well-suited for high-fidelity art reproduction, as its pixel-level brightness control enables true blacks and very high contrast, preserving fine details crucial to art. The S95H's wide color gamut supports accurate reproduction of saturated pigments, paints, and digital art colors, while stable viewing angles ensure consistent color and brightness across the screen. The S95H features Glare Free technology, which eliminates distracting reflections, reduces color shifts, and preserves tonal accuracy. Matt Knoll stated that Pantone's evaluation methods have evolved with new display technologies such as OLED, HDR, and wide color gamuts, including assessments of pixel-level brightness control, deeper contrast, wider color reproduction, and consistency from highlights to near-black areas.

Ed Hattenberger stated that the ArtfulColor mark indicates the S95H has undergone careful evaluation, confirming a high level of color fidelity, including consistent hue rendering, stable grayscale performance, and repeatable color behavior under controlled lighting conditions, giving viewers greater confidence that the art seen on screen is faithfully represented. The S95H joins The Frame Pro and The Frame in receiving this certification, and Samsung remains the only TV brand to offer Pantone Validation ArtfulColor certification. The S95H features a new FloatLayer Design, with a slim metal bezel that mounts flush to the wall, creating a floating effect. For the first time on a Samsung OLED TV, Samsung Art Store subscribers can access over 5,000 works from more than 800 artists, including exclusive collections from MoMA, the Musée d'Orsay, Art Basel, and more.

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