en.Wedoany.com Reported - LG Electronics has launched a dedicated app within OpenAI's ChatGPT, allowing users to directly access product purchase information and subscription offers from LGE.com through the chatbot interface. The company announced on June 10 that it has released the "Apps in ChatGPT" version of LGE.com services on the ChatGPT platform. Apps in ChatGPT is an OpenAI feature that enables users to call external services directly within the conversation interface. The feature was first introduced in October last year and launched in South Korea earlier this year.
Users can access the app by searching for "LGE.COM" in the "Apps" tab of ChatGPT and selecting "Start Chat" to open the conversation window. After the initial launch, users can directly invoke the service via the plus (+) button next to the ChatGPT conversation window without needing to search again. The app supports viewing product purchase information and subscription offers directly within the interface and provides links to detailed product pages and promotional pages. Additionally, in conversations related to home appliances and electronics, users can receive responses based on information from LG Electronics' official online store.
Ilse Lee, head of LG Electronics' Korea Sales AX (Advanced Technology), stated that the company aims to provide a differentiated customer experience by strengthening integration with major platforms and channels widely used in customers' daily lives, thereby offering seamless support throughout the entire customer journey. In September last year, LG Electronics launched an AI-based chatbot service through its official online store and the KakaoTalk Messenger platform, supporting functions such as product discovery, shopping cart management, product support inquiries, and after-sales service requests, and providing responses using images and videos.
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