en.Wedoany.com Reported - On June 9, 2026, renowned brand valuation agency Brand Finance released its global tire brand value ranking. Michelin, Bridgestone, and Continental ranked in the top three in brand value, with Sailun becoming the only Chinese brand to enter the top ten.
Michelin ranked first as the world's most valuable tire brand for the ninth consecutive year, with brand value increasing by 17% to $10.3 billion. In the strongest brand ranking, Michelin continued to lead with a score of 93.2 out of 100, making it the only tire brand globally to achieve an AAA+ brand strength rating.
Bridgestone ranked second in brand value, with a 6% increase to $8.8 billion. The brand values of Michelin and Bridgestone significantly surpass those of other tire companies, being roughly more than double.
The brand influence of other tire companies has shown notable growth in recent years.
Giti Tire ranked 8th on the list, becoming the fastest-growing tire brand globally this year with a 38% growth rate and a brand value of $1.5 billion. With over 70 years of industry experience, Giti Tire has demonstrated strong performance in the global tire market.
Giti Tire adheres to the quality policy of "full participation, pursuit of zero defects, and customer satisfaction," providing tire solutions for various usage scenarios. In the global consumer market, the Giti brand enjoys high familiarity and attention, with a recommendation score of 73.7, ranking it 8th in the strongest brand recommendation list as well.
In 2026, Sailun became the only Chinese brand to enter the top ten of the world's most valuable tire brands, with brand value increasing by 37% to $1.2 billion (RMB 8.1 billion).
In 2025, Sailun had already retained its title as China's most valuable tire brand and entered the global tire brand value top ten for the first time, with brand value growing by 13%. Sailun's brand continues to grow, maintaining its leadership among Chinese tire brands. Originating from Qingdao University of Science and Technology, Sailun has long insisted on independent innovation.
Since its establishment, Sailun has focused on basic research, completing three independent technology systems for passenger car tires, truck tires, and engineering tires. It has developed the world's largest inch-class 63-inch giant engineering radial tire and launched the world's first rubber industry internet platform, "Rubber Chain Cloud."
Through over a decade of technological breakthroughs, Sailun has adopted the world's first chemical rubber mixing technology to independently develop liquid gold tires, solving the "devil's triangle" problem where tire rolling resistance, wet grip, and wear resistance cannot be simultaneously improved, achieving a comprehensive enhancement in tire safety, energy efficiency, and durability.
In 2026, a total of six Chinese tire company brands entered the global tire brand value top 25, with Chinese brands enhancing their international brand influence in the global market through high-quality, high-performance products.
The growth of global Vehicle Industry" target="_blank">new energy vehicle penetration has brought original equipment exposure opportunities for Chinese tire brands. Companies like Sailun continue to make strides in high-performance, high-value, and high-tech products, performing prominently in the replacement market.
The brand strength of Indian tire companies should not be overlooked. In the strongest brand list, three Indian tire brands ranked third, fourth, and sixth globally with scores of 87.7, 84.9, and 80.6, respectively, surpassing some global tire giants.
Chinese tire companies not only need to catch up with traditional giants but also must address the challenge from Indian tire companies, which leverage high quality-price ratios, and accelerate efforts to enhance market recognition.
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