en.Wedoany.com Reported - South Korea's SK Telecom announced on the 17th that it has established a public-private data cooperation system with KB Kookmin Bank, Seoul Credit Guarantee Foundation, and KB Kookmin Card. This initiative will leverage multi-source data to conduct detailed analysis of commercial district changes and provide business support for small business owners.

The four institutions signed a business agreement the previous day at the new KB Kookmin Bank building in Yeouido, Seoul, aiming to support small business owners through data exchange and joint research. KB Kookmin Bank has newly joined this cooperation system, which has been in operation since 2021.

Under the agreement, the four institutions will integrate data including floating population (SK Telecom), franchise sales (KB Kookmin Card), commercial district activation indices and store histories (Seoul Credit Guarantee Foundation), and deposits and loans (KB Kookmin Bank) to more precisely analyze trends in commercial district changes and capital needs across various regions.

The four institutions plan to develop this collaboration into a new public-private data cooperation model linking policy, finance, and commercial district analysis, and promote it as an ESG practice case.

At the signing ceremony, the parties presented the results of analyzing and diagnosing the development status of specific commercial districts in Seoul using their respective data. For example, the Sinchon-Yonsei-ro commercial district is transitioning from a purely "transit-oriented district" to a "stay-oriented district." Following the operation of the "car-free street" on Sundays, the proportion of nighttime visitors and long-stay visitors has increased, with the share of those staying over two hours and the revisit rate of local residents both rising, indicating a shift in the district's atmosphere.

Additionally, data confirmed a concentration of capital demand in the Sinchon-Yonsei-ro commercial district during September and October, when Chuseok and the new school semester overlap. This analysis can be used to precisely time the provision of policy funds and guarantee support for small business owners in the future.

The four institutions plan to collaborate with the Seoul Metropolitan Government and district offices to expand customized support models tailored to the characteristics of each commercial district. At the same time, they will work to strengthen the data competitiveness of Seoul's commercial district analysis service, which provides small business owners with location information consultations on commercial districts and stores.

Through this, small business owners can access information such as the age group and gender of visitors to a specific commercial district, time-slot stay patterns, and sales trends of similar businesses, aiding in business decisions like startup location selection, marketing strategy formulation, and operating hour adjustments.

Kim Myeong-guk, head of Industrial AI at SK Telecom, stated that the digital transformation for small business owners began five years ago, and this partnership with KB Kookmin Bank and KB Kookmin Card marks another step forward. SK Telecom will go beyond mere technical support to strengthen its role as a data-driven business partner that small business owners can tangibly experience.

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