en.Wedoany.com Reported - Genie, a US-based aerial work platform manufacturer and a brand of Terex, announced the launch of the Genie 360 digital platform in June 2026. This is a digital ecosystem integrating telematics, fleet management, service tools, training resources, warranty support, and technical documentation. The platform aims to help equipment owners and service teams streamline the equipment ownership process, reduce equipment downtime, and lessen the administrative burden on service teams.
Genie is a leading global provider of aerial work platforms and material handling solutions, a subsidiary of Terex Corporation, headquartered in Redmond, Washington, USA. Founded in 1966 with over 60 years of industry history, the company's product range includes scissor lifts, articulating booms, telescopic booms, and telehandlers, widely used in construction, rental, and industrial markets.
The Genie 360 platform consolidates previously disparate digital tools into a single entry point. Matt Skipworth, Vice President of Global Service and Digital Solutions at Genie, stated that by thinking of these tools holistically as an interconnected ecosystem, they can deliver a better, more streamlined customer experience, reducing the time and cost spent on equipment service, management, and maintenance caused by complexity. Nicole George, Vice President of Strategy and Brand Experience at Genie, noted that equipment owners do not need more disconnected tools; they need clarity. Genie 360 provides tangible visibility and faster support throughout the entire product lifecycle.
Core tools of the platform include: First, machine-specific QR codes and Serial Hub, allowing technicians to scan the QR code on equipment to quickly access manuals, safety documents, and maintenance information for the corresponding serial number; second, Genie Assist, an intelligent chat assistant providing 24/7 multilingual conversational support to help technicians diagnose faults faster; third, Warranty Hub, an integrated warranty platform enabling customers to complete product registration, claim submission and tracking, and full warranty process management within a single system; fourth, My Fleet, a fleet dashboard integrated into the myGenieLift portal, providing a unified view of all registered Genie equipment for quick identification of units requiring repair or showing alerts.
Additionally, Genie 360 integrates existing digital solutions such as the Genie Lift Connect telematics system (providing actionable data to reduce downtime), the Tech Pro learning experience platform (offering multilingual technical training content), the Visual Remote Assistant remote assistance tool, and an AI-enhanced global customer service center.
The launch of the Genie 360 platform marks a strategic upgrade for Genie in the digital management of equipment lifecycles. By integrating equipment information, technical support, and after-sales service, it helps rental companies, fleet managers, and field operators manage equipment more efficiently.
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