en.Wedoany.com Reported - BLive has announced an investment of INR 1 billion to launch a franchise model called BLive PRIME, with plans to deploy 1,000 electric micro-trucks across India within two years to expand its sustainable logistics operations.

The company's expansion plan aims to target the e-commerce-driven last-mile logistics market, which has a compound annual growth rate of approximately 15% to 20%. The project will launch in Bengaluru and then expand to major cities such as Delhi, Chennai, and Hyderabad.

BLive PRIME adopts an asset-backed model with a minimum investment of INR 5 million. The core of this model is a "franchisee-owned, company-operated" structure, where investors own the micro-truck fleet, while BLive handles operations such as dispatching, usage, and maintenance. The fleet will utilize commercial electric vehicles such as the Tata Ace EV.

BLive has established partnerships with logistics and delivery platforms including Hyperpure, Porter, and Delhivery. Sandeep Mukherjee, co-founder and CEO of BLive, stated that India's electric vehicle transition is entering a new phase, where scaling will be driven by commercial applications, particularly in last-mile logistics. He noted that BLive PRIME creates a model connecting capital with market demand, enabling investors to own EV assets while the company manages operations to ensure effective asset deployment.

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