Brazilian airline GOL partners with Granado to upgrade business class from July 2026

en.Wedoany.com Reported - Brazilian airline GOL Linhas Aéreas has announced a partnership with Brazilian brand Granado to enhance the onboard experience in its Business INSIGNIA by GOL cabin on new long-haul international flights starting July 2026.

The collaboration includes an exclusive amenity kit developed in partnership with Linstol, which will be provided to business class passengers. Inspired by Granado's Carioca collection, the product design incorporates elements of Brazilian culture and highlights the urban characteristics of Rio de Janeiro, the company's main international hub. The new amenity kits will be available from July 8, containing body lotion and lip balm, with plans to launch a customized aviation-themed series in the future. Additionally, business class lavatories will be equipped with products such as liquid soap and hand cream.

This partnership comes at a time of international expansion for GOL, which will begin operating long-haul flights from Rio de Janeiro's Galeão International Airport (RIOgaleão) to destinations including New York, Lisbon, Paris, and Orlando. GOL's Marketing Director, Patrícia Pessoa, stated that the collaboration adds value and strengthens Brazil's image abroad, enhancing the travel experience for passengers. Sissi Freeman, Marketing and Sales Director of the Granado Group, believes that being present in this cabin allows the brand to participate in important moments of the passenger journey, blending comfort with identity. This initiative is part of Granado's strategic repositioning to enhance its premium experience and strengthen its competitiveness in the international market.

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