en.Wedoany.com Reported - Currently, Chinese automakers are actively seeking overseas market opportunities. Against this backdrop, Chery Group has officially announced that it will establish a wholly-owned subsidiary for its core brand, Chery, in Germany, with plans to formally enter the German market in the first half of 2027. However, specific pricing has not yet been disclosed.

The First Models for the German Market Will Be the Tiggo SUV Family

According to Chery's plan, during the initial phase of entering the German market, the company will focus entirely on the Tiggo SUV series. These models will target German family users, emphasizing practical design, proven safety standards, user-centric smart technology, and high cost-effectiveness.

Chery to Serve as the Group's Flagship Hybrid Technology Brand

Within the Chery Group, the Chery brand is not only the flagship but also the core platform for the group's global hybrid technology. As China's largest passenger car exporter, Chery Group is also one of the fastest-growing automotive groups globally. In addition to the Chery brand, the group also owns brands such as Omoda and Jaecoo.

Founded in 1997, Chery Group is one of China's most representative automakers and has maintained the top position in China's passenger car exports for 23 consecutive years. Currently, the group has over 18.5 million global users, with operations covering more than 120 countries and regions. In 2025, Chery Group sold a total of 2.8064 million vehicles, a year-on-year increase of 7.8%. Among these, export sales reached 1.344 million units, up 17.4% year-on-year. The group's cumulative export volume has exceeded 5.85 million units, further solidifying its position as China's automotive export champion. In 2025, Chery also delivered its 5 millionth export vehicle to a customer in Poland.

Tiggo Series to Fully Deploy Hybrid and Plug-in Hybrid Models

To meet the demands of the European, particularly the German, market, Chery will focus on launching a variety of electrified powertrains and gradually enrich its SUV product line.

Chery Tiggo 4 HEV: 4.35 meters in length, positioned as a compact SUV.

Chery Tiggo 7 HEV: Approximately 4.5 meters in length, similar in size to the Volkswagen Tiguan.

Both models utilize a traditional full hybrid (HEV) system, consisting of an efficient combustion engine, an electric motor, and a small-capacity battery. The vehicles can self-charge through an energy recovery system, eliminating the need for external charging. This makes them particularly suitable for urban commuting, reducing fuel consumption and emissions while avoiding the hassle of charging.

Chery Tiggo 7 PHEV and Tiggo 8 PHEV

As plug-in hybrid electric vehicles, these two models are equipped with larger-capacity batteries that can be charged via an external power source. They can meet daily short-distance electric commuting needs while retaining the convenience of long-distance travel offered by combustion engines. Among them, the Tiggo 8, approximately 4.7 meters in length, is positioned higher, targeting the mid-to-high-end family user market.

Chery Tiggo 9 PHEV

With a length of 4.85 meters, this is the flagship model of the entire Tiggo SUV family. It not only offers spacious interior space and higher-grade specifications but also features Chery Group's latest generation plug-in hybrid system, striving to achieve an optimal balance between power performance, comfort, and energy consumption.

Rapid International Business Growth Supports Entry into Germany

Chery's confidence in entering the German market largely stems from its continuously and rapidly growing international business in recent years. In the first five months of 2026, Chery Group's global cumulative sales reached 1.1009 million units, a year-on-year increase of 7.2%. Among these, export sales reached 752,800 units, a substantial year-on-year increase of 69.5%. This also makes Chery the first Chinese automaker to exceed 700,000 units in exports in the first five months of a calendar year. New energy vehicles have become a key engine driving growth. From January to May 2026, Chery's new energy vehicle (NEV) sales reached 361,800 units, a year-on-year increase of 25.7%. In May alone, the group's electric vehicle exports surged 138.8% year-on-year. As of now, Chery Group's global cumulative users have exceeded 19.62 million, with approximately 6.59 million users coming from overseas markets.

European Market Presence Already Taking Shape

Currently, Chery Group has established a strong market presence in European countries such as the United Kingdom, Spain, Poland, the Czech Republic, Hungary, and Romania. The UK market is particularly representative. In March and April 2026, Chery Group ranked second in sales among all automotive brands in the UK. Meanwhile, Chery is also continuously expanding its production capacity in Spain, while Poland has become one of the group's most important growth markets in Central and Eastern Europe.

German Market Strategy: Dealer Model + Localized Operations

For the German market, Chery has formulated a long-term development strategy built on three main pillars:

First, comprehensively promote electrification;

Second, establish a strong localized operational system;

Third, adhere to the traditional dealer sales model.

Starting in July 2026, Chery will officially begin recruiting dealers in Germany, aiming to establish a comprehensive sales and after-sales service network nationwide. When selecting partners, the company will focus on sales capabilities, after-sales service levels, and customer satisfaction. The German subsidiary will be led by General Manager Eric Zheng, who also serves as Vice President of Chery Europe. Additionally, Chery is building a local team in Germany composed of experienced automotive industry professionals. To meet the specific requirements of German consumers regarding space, safety, and quality, Chery will also collaborate closely with the group's R&D center in Raunheim, Hesse, Germany, to localize and tune its products.

For Chery, Germany is not only Europe's largest automotive market but also one of the most competitive and demanding markets globally. Whether Chery can establish a firm foothold in Germany will largely determine the future development trajectory of Chinese automotive brands in the European market.

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