en.Wedoany.com Reported - Sber2B, the commercial group under Sberbank of Russia, along with the Center for Strategic Research (Центр стратегических разработок) and the company "Settlement Solutions" (Расчетные решения), signed a cooperation memorandum in Suzdal to integrate digital services and payment solutions, enhancing the appeal of the national tourist route "Golden Ring" and launching a joint project by 2027, the 60th anniversary of the route's opening.
The parties will integrate their capabilities, technologies, and data to develop digital services for tourists covering itinerary planning, payments, navigation, booking, information support, and personalized travel recommendations. Additionally, financial and payment solutions will be introduced for tourists and industry enterprises, including exclusive banking, insurance, transportation, and service products tied to the route. A core service is Sber2B's "Geopay" (Геопэй), which enables unified digital payment for public transport in a passenger's permanent residence or visited area without switching between different services.
The project will also integrate Sber2B's "Digital Parking Space" (Цифровое парковочное пространство) service, a unified tool for managing parking, finding available spots, and paying parking fees (including via Geopay) along the entire route. The parties plan to support small and medium-sized enterprises in tourism, hospitality, catering, and folk crafts, develop tourist loyalty programs and special offers, and participate in the construction of transportation, payment, and digital infrastructure in the route's cities. The Center for Strategic Research will coordinate interactions among the parties and cooperation with regions and participants along the route.
The memorandum is valid until the end of 2030, during which other cities, regions, and companies under the Sberbank group may join the collaboration. Alexey Popov (Алексей Попов), Deputy General Director of the Sber2B commercial group, stated that the goal is to make travel along the Golden Ring as convenient as commuting in a large city through digital and payment services, providing tourists with a more efficient experience by the route's 60th anniversary and creating new growth opportunities for regional SMEs. Alexey Gorobtsov (Алексей Горобцов), General Director of Settlement Solutions, noted that the focus will be on creating a unified environment where planning, payment, and experience are closely linked through a single customer journey, opening new opportunities for tourists and small businesses.
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