en.Wedoany.com Reported - Zebra Technologies expects to accelerate its market expansion in Brazil in the coming years. According to internal research, the company sees growth opportunities through 2029, driven by five major macro trends. Denis Carvalho, Director of Enterprise Sales and Interim General Manager at Zebra Brazil, told Mobile Time that these trends include a stabilization of the dollar-to-real exchange rate, declining short- and medium-term interest rates, foreign capital inflows, and an increased capacity for investment among Brazilian companies.
Carvalho believes these trends are likely to stimulate new investments in physical stores within the retail sector, thereby boosting demand for automation and logistics technologies. In the industrial sector, manufacturing is expected to expand due to the construction or commissioning of new factories, which will increase demand for sensors. Zebra is a supplier of technologies including handheld devices, tablets, mobile computers, mobile printers, RFID tags, wearables, and sensors. Currently, the U.S. company's primary business area in Brazil is e-commerce, which Carvalho describes as "large tech, transportation, and logistics companies" that have heavily modernized and automated their operations since the COVID-19 pandemic.
Carvalho cited application examples including Bosch, which reduced its daily false rejection rate to below 5% after deploying smart vision cameras at its Brazilian factory, which produces up to 7,000 units per day; and Mexican refrigeration company Lorsa Home, which reduced inventory counting time from 4 hours to 20 minutes and cut international order processing time from 5 days to 24 hours after deploying mobile computers, sensors, and printers.
Zebra also operates in the industrial, transportation, and logistics sectors, as well as retail segments such as fashion and food. The company's director explained that these industries are relatively lagging in digitalization, for example in process automation and product traceability. However, due to the lower profit margins in these segments, high interest rates have made the necessary technology investments difficult to achieve. As one of the main suppliers of RFID equipment, sensors, and smart cameras, Carvalho was asked whether Zebra plans to enter Brazil's free-flow tolling system. He stated that the company has not yet discussed this, but believes it depends on technical requirements, noting that cameras for electronic toll collection systems may be simpler than the computer vision cameras Zebra provides, and the application of this technology may not be feasible.
Zebra is also expanding into new business lines, such as the hospitality and events sector, working with event organizers and ticketing companies. This involves using technologies like mobile computers and printers for authentication and to speed up audience entry into shows and events. Currently, the company provides services for major performances in Brazil and has gained market share in U.S. sports venues. Its equipment also covers all 16 venues for the 2026 FIFA World Cup, which will be held in the United States, Canada, and Mexico. For access control, ticket verification, and fan credential printing, event organizers deployed 4,000 TC27 mobile computers and 100 ZC10L printers.
To analyze the impact of technologies such as artificial intelligence, automation, and talent on large-scale events, Zebra partnered with Oxford Technologies on a study. Conducted in January, the research surveyed over 1,000 retail, manufacturing, and logistics professionals across 12 countries, including Brazil. The results showed that adopting Zebra's intelligent operations technology in retail can increase productivity by 20%, reduce operating costs by 22%, and boost revenue by 1.8%. In manufacturing, these technologies can improve productivity by 19%, reduce costs by 19%, and increase revenue by 2%. For logistics companies, the revenue impact grew by 3.4%, order accuracy improved by 23%, and productivity increased by 21%. The study also indicated that if the top 20 companies on the Forbes Global 2000 list adopted intelligent operations solutions, their annual revenue would increase by $3 billion, and profits would rise by $120 million.
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