en.Wedoany.com Reported - Condor, a company based in Santa Catarina, Brazil, started producing toothbrushes in São Bento do Sul in 1929. After 95 years of development, it has become one of the largest brush factories in Latin America. In 2023, the company achieved a revenue of 790 million BRL, with over 300,000 points of sale, securing a strong position in Brazil's retail sector.
Originally named Klimmek & Cia, Condor focused on producing toothbrushes and hygiene products. In the 1950s, the company began expanding its product portfolio to include combs, paintbrushes, brooms, clothes brushes, nail brushes, and dusters, forming a more diversified foundation. This diversification helped Condor transform from a mere toothbrush manufacturer into a company occupying different spaces in retail, with its products entering supermarkets, pharmacies, hardware stores, stationery shops, digital channels, and distributors.
Condor's development trajectory has always been closely tied to São Bento do Sul, where the company operates two factories and three distribution centers. The business has expanded from brushes to brooms, paintbrushes, beauty products, oral hygiene, coatings, and professional cleaning.
According to data from the Federation of Industries of the State of Santa Catarina (FIESC), Condor's product portfolio includes over 1,500 tools and accessories, operating across six business segments: home cleaning, professional cleaning, oral hygiene, personal care, construction coatings, and art and school supplies. In 2023, the company's revenue reached 790 million BRL, setting a record at the time. The official blog shows that the company's sales doubled within five years, growing from 393 million BRL in 2018 to 790 million BRL in 2023, with double-digit growth expected in 2024. In 2022, Condor sold over 188 million products.
The company has over 300,000 points of sale in Brazil, covering more than 25 sales channels, including supermarkets, pharmacies, bookstores, hardware stores, and digital channels. The company also engages in export activities, with official data indicating its business covers over 20 countries, and a 2024 publication mentions exports to over 30 countries.
Condor's official timeline shows that in 2013, the factory underwent modernization, adopting cutting-edge technology to produce brooms. FIESC emphasizes that the company invested in automation, integrated systems, and continuous improvement to enhance efficiency and productivity. The company has also expanded its product categories and retail coverage through licensing partnerships with brands such as Mattel's Hot Wheels, Barbie, and Disney.
In terms of sustainability, the company's CEO, Alexandre Wiggers, told FIESC that the company has been recycling leftover materials from the production process for decades. In the year prior to the FIESC report, 36 million PET bottles were converted into brooms, and the company also collected and reused over 1.4 million liters of rainwater. Through automation systems and energy efficiency measures, the company saves over 200 megawatt-hours annually.
In 2019, Condor acquired Perfect, a company focused on professional cleaning products. Integration began in 2020, incorporating the Perfect Pro brand into Condor's structure. This professional cleaning product line has over 450 SKUs, with distribution covering more than 3,000 active dealers in Brazil.
