Amazon's streaming platform, Prime Video, has recently attracted a batch of new advertisers from sectors such as technology, consumer goods, and financial services, leveraging its exclusive live broadcast rights for the UEFA Champions League. This trend indicates that as premium sporting events migrate to digital platforms, the advertising commercial value of streaming services is accelerating its release.

As one of the broadcasters of the UEFA Champions League in certain markets, Prime Video has reached a large, highly engaged audience through stable live event coverage, providing brands with a new channel to precisely target their desired demographics. The platform has integrated various advertising formats during its broadcasts, including native ads, pause ads, and customized sponsorships, significantly enhancing the interactivity and conversion efficiency of ad placements.

Streaming sports marketing is becoming a key growth driver in the global advertising market. The Prime Video case demonstrates that high-quality sports content can not only drive user subscriptions but also effectively leverage the shift of brand budgets. As traditional TV audiences continue to migrate to online platforms, advertisers are accelerating the adjustment of their placement strategies, allocating more resources toward digital channels with exclusive rights and strong user engagement.

Industry analysis suggests that the commercial performance of Prime Video's UEFA Champions League broadcasts provides a replicable model for the streaming industry to explore the commercialization of sports content. In the future, as competition for broadcasting rights for top-tier events like the UEFA Champions League, English Premier League, and FIFA World Cup intensifies, streaming platforms are expected to further strengthen their influence in the advertising market, propelling sports marketing into a new digital and precision-targeted era.