Wedoany.com Report on Mar 2nd, EuroChem recently launched two new product websites for farmers in the Asia-Pacific region to expand its digital service offerings, as part of the company's international growth strategy. The new platforms include a Chinese-language website for the China market and an English-language regional website, the latter providing agronomic advice and farmer case studies, covering 13 countries across Asia and Oceania.

These websites showcase fertilizer portfolios adapted to local soil and climate conditions, addressing challenges such as waterlogging, drought, and soil degradation, like the black soil region in Northeast China and the acidified red and yellow soils in the south. The platforms highlight NPK brands such as ENTEC, Fertiva, and Nitrophoska, and include crop nutrition plans covering over 80 crop types, ranging from grains and vegetables to specialty crops like tea, sugarcane, and ginseng.

EuroChem stated that this digital initiative aims to combine global production capabilities with localized agronomic expertise, supporting farmers in making more informed mineral nutrition decisions under various growing conditions. The company distributes its products through regional partners in China and other Asian markets, and the new online resources are expected to help farmers optimize crop nutrition management and enhance agricultural productivity.