en.Wedoany.com Reported - On May 10, the "2026 China Brand Value Evaluation Information Release" event, hosted by the China Brand Building Promotion Association and the Brand Work Office of Xinhua News Agency, and organized by China Brand magazine, was held in Deqing, Zhejiang Province. Over 600 representatives from relevant national ministries and commissions, local governments, central enterprises, well-known brands, and news media attended the conference. It was announced on-site that Sanmen Nuclear Power's brand value for 2026 is 6.210 billion yuan. Since Sanmen Nuclear Power began its brand value evaluation work in 2024, its brand value has achieved positive growth for three consecutive years, with a cumulative increase of 19%, and its brand influence has steadily improved.

Sanmen Nuclear Power attaches great importance to brand work and has achieved remarkable results in recent years. In the opening year of the "15th Five-Year Plan," the company formulated a brand development strategy, improved its institutional systems, enhanced the standardization and scientific management of its brand, vigorously implemented five key projects for brand cultivation, continuously enhanced the company's image, and steadily expanded its brand influence.

Five Major Projects for Implementing Sanmen Nuclear Power's Brand Strategy

Brand Promotion Project

Increase external brand publicity efforts to let the brand "go global"

Build a "1+N" brand communication matrix centered on the WeChat official account, supplemented by various forms such as video accounts, Weibo, the intranet, and factory display boards. Fully leverage the advantages of the "Sanmen Harmony" integrated media studio, continuously strengthen strategic cooperation with the media, enhance brand influence, and improve brand public opinion and crisis management mechanisms.

Cultural Construction Project

Boost brand building with corporate culture, making the brand "visible"

Using cultural construction as a starting point, summarize and refine brand connotations, shape the brand core, conduct internal cultural promotion effectively, and continuously improve employee satisfaction. Build a closed-loop management system for employee suggestions to assist the company's high-quality development, deepen the closed-loop management of proposals from the employee representative congress, and promote the implementation of employee wisdom. Consolidate the non-material incentive system, strengthen internal synergy, and strive for external honors.

Nuclear Energy Science Popularization Project

Strengthen public communication on nuclear energy science popularization, enabling the brand to "have a voice"

Consolidate publicity synergy, continuously build science popularization brands such as "Little Nuclear Science Popularizers," expand the influence of the nuclear science popularization team, and promote brand building. Fulfill ecological responsibilities, empower the "Beauty of Nuclear Harmony," tell the story of "Green Nuclear Power Empowering a Prosperous Homeland," and establish a benchmark for green, humanistic nuclear power.

Communication Carrier Project

Strengthen the construction of brand communication carriers, providing the brand with "media"

Upgrade external brand communication windows, utilize the company's physical advantages, continuously renovate the company's public science exhibition hall, meet the diverse needs of visitors through interactive and experiential projects, allow audiences to immersively experience the charm of Sanmen Nuclear Power, understand and become familiar with nuclear energy science knowledge, thereby gaining a better understanding of and affinity for nuclear power. Improve the working environment, build an intelligent logistics system, and enhance employees' sense of belonging and satisfaction.

Social Responsibility Project

Promote common prosperity through rural revitalization, making the brand "touch hearts"

Focus on building the "Nuclear and I, One Family" party-building joint rural revitalization work model, concentrate on the construction of the nation's first "Zero-Carbon Demonstration Village" near a nuclear power plant, vigorously implement consumption assistance, industrial assistance, and educational assistance, and use a series of social responsibility initiatives to make the Sanmen Nuclear Power brand deeply rooted among the masses and in their hearts.

With the mission of "Empowerment through Technology, Benefit through Industry," the company provides society with safe and efficient energy, creates clean and low-carbon value, and has won multiple honors, including the "18th People's Enterprise Social Responsibility Award," "National Corporate Culture Best Practice Enterprise," and the "People's Ingenuity Brand Award."

This appearance on "China Brand Day" is not only recognition of Sanmen Nuclear Power's brand building achievements but also an encouragement and expectation for future brand development. Standing at a new starting point for development, Sanmen Nuclear Power will continue to deepen brand leadership, deeply cultivate unit operation, commissioning, and construction, strengthen the core business of nuclear power generation, focus on the "Third-Generation First Launch, Dual-Engine Leadership" strategy, solidly advance the five major brand building projects, continuously expand brand influence, push brand value to a new level, make the Sanmen Nuclear Power brand card shine brighter, and contribute greater strength to the high-quality development of China's nuclear power and the construction of a strong brand nation.

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