en.Wedoany.com Reported - Amazon has introduced a new feature that allows users to design products directly within the shopping app using AI prompts, competing with online merchandise platforms such as Redbubble, Bonfire, Spring, and Fourthwall. Users can leverage the Alexa feature in the Amazon Shopping app to generate design concepts with AI and have them printed on items like clothing and tumblers, produced through Amazon's print-on-demand service, Merch on Demand.

Amazon stated that the feature supports one-time designs, such as family reunion T-shirts or personalized gifts, as well as products featuring pet portraits. After the AI generates the design, Amazon will handle production and delivery through Prime shipping. Currently, the feature is only available in the US and is free to use, with customers paying only for the product.

Users can access the experience by tapping the Alexa icon in the bottom right corner of the Amazon Shopping app or by searching for "customize" in the search bar, then describing their idea to Alexa to view the generated design. The design results can be shared with others, allowing each user to add the item to their own shopping cart. Supported products include T-shirts, V-necks, long-sleeve shirts, polo shirts, half-zip shirts, sweatshirts, hoodies, crewnecks, tank tops, raglan tops, tumblers, and water bottles.

This move embeds AI-generated products directly into the Amazon Shopping app, lowering the design skill threshold required for consumers to turn ideas into physical products. The print-on-demand business typically targets creators and organizations, but Amazon's feature may make AI-designed merchandise a new shopping option.

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