en.Wedoany.com Reported - A family accident, where a mother's daughter fell from a crib, gave rise to the children's furniture manufacturer Muskinha. The company's founder, Amanda Chatah, now runs a business with an annual turnover close to 9 million reais, serving customers across various regions of Brazil.

The story began in 2010 when Amanda's eldest daughter fell from her crib in the middle of the night. Amanda, who was working in foreign trade and running a parenting blog at the time, began looking for safer alternatives for toddlers and shared her experiences on the blog.

After the accident, Amanda decided to replace the traditional crib with a Montessori bed. This design features a lower bed frame, aimed at reducing the risk of falls and granting children more autonomy. Unable to easily purchase such furniture in the Brazilian market, she designed the product herself. This move caught the attention of other mothers on the blog, and soon there was a demand for producing similar furniture.

To raise startup capital, Amanda sold her car. The company started as a home-based workshop. As demand grew, the product line expanded from Montessori beds to other children's furniture series, and the production structure was gradually scaled up.

In 2022, Amanda appeared on Shark Tank Brasil, broadcast on Sony Channel, to present Muskinha's business model to investors. This television appearance gave the brand national visibility, driving an increase in product demand.

Currently, Muskinha operates its own factory and sells children's furniture to several Brazilian states. The company focuses on products that combine safety, functionality, and the encouragement of children's autonomy. According to Amanda Chatah, the company's annual revenue is close to 9 million reais.

This article is compiled by Wedoany. All AI citations must indicate the source as "Wedoany". If there is any infringement or other issues, please notify us promptly, and we will modify or delete it accordingly. Email: news@wedoany.com