en.Wedoany.com Reported - Naver launched its generative AI-powered conversational search service 'AI Tab' for all users on the 26th. The existing 'Green Dot' search and AI tool features have been reorganized around AI Tab, with the multimodal search core tool 'Smart Lens' placed next to the AI Tab button beside the search bar, and 'Music Search' integrated into AI Tab.

AI Tab is designed as an agentic search service that understands user search intent and context to provide answers, while also connecting to practical actions such as shopping, place exploration, and reservations. The service began beta testing for Naver Plus members in April this year, surpassing 4 million cumulative users in about two months.

During the beta test, the click-through rates (CTR) for product and place cards in AI Tab exceeded 20% each. Users with higher usage frequency showed increased connection rates to services like Shopping and Place. Data shows that users who used AI Tab more than 11 times had a product click rate 2.7 times higher and a place click rate 2 times higher than those who used it only once. Naver believes this indicates that AI Tab is expanding from an information-providing tool into an 'executive AI agent' capable of guiding user actions. The official version also adds features that intuitively display Naver maps and real-time available reservation slots in responses, allowing users to directly view maps, make reservations, and visit locations when searching for restaurants, cafes, or specific places.

Naver has equipped the official version of AI Tab with a next-generation model optimized for executive conversational search services. This model is a 'Product Native LLM' designed for the Naver service environment, which serves 50 million daily users. Through optimal size and structure design, it achieves stable operation, fast response, and high throughput in large-scale services. Building on the existing HyperCLOVA X, this model organically integrates Naver service scenarios, vertical data, and user feedback, enhancing core capabilities such as question understanding, answer summarization, and tool invocation. Naver plans to continuously strengthen AI Tab's agent capabilities based on this model. In the second half of this year, it will launch a feature recommending customized real estate listings based on user budgets and preferred areas, and plans to introduce a health agent feature that provides personalized lifestyle and health management advice after users upload medical reports. Within the year, AI Tab will also be integrated into the 'Whale browser'. Naver's Chief Data and Content Officer (CDO), Kim Kwang-hyun (김광현), stated that AI Tab is a representative case of integrating Naver's service ecosystem, data infrastructure, and AI technology. With tens of millions of users now able to use AI Tab directly in the search bar, the company will continue to expand the agent experience from exploration to execution.

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