en.Wedoany.com Reported - DS Smith, in partnership with Re-Zip and the Raja Group, has announced its support for the "Reuse Fast Track" initiative, aiming to develop reusable fiber-based packaging solutions with French e-commerce manufacturers and suppliers.
The one-year program targets 250,000 packaging reuses within 12 months through the circular reuse of returned packaging. The project partners anticipate that when offered at scale to e-commerce customers, the model will demonstrate packaging reusability and deliver tangible results for sustainability goals, commercial profitability, and operational efficiency.
Funded by the EU Life initiative, an alliance for environmental protection and sustainable development, the project aims to accelerate the adoption of reuse models as a reliable alternative. The program is open to businesses and brands in the e-commerce sector, including cosmetics, apparel, and fast-moving consumer goods industries. Participants will receive personalized support, supply chain deployment, consumer engagement, and performance monitoring services.
Denmark-based startup Re-Zip manages the project, providing an application for tracking returns and facilitating implementation. The Raja Group is a multi-channel distributor of supplies and equipment for businesses. These companies state that collaboration with DS Smith will ensure reusable packaging solutions are in optimal condition before returning to the e-commerce market.
Applications are now open, and the three partners say they will begin selecting 20 businesses and brands from July 2026. The "Reuse Fast Track" program will launch in France in September 2026 and may expand to a wider range of European countries and participants from 2027 onwards.
In a related development, DS Smith has developed 100% recyclable fiber-based e-commerce corrugated cardboard packaging for Geefeenboompje.nl's tree gift product line. Geefeenboompje.nl allows consumers to gift trees for special occasions such as births and weddings through its e-commerce gift packaging, gift sets, and "mailbox-friendly" tree planting kits.
In the reusable packaging sector, a report released in February, covering 115 reuse companies in Europe, provides insights into the performance, barriers, and conditions required for scaling reusable packaging systems. Compiled by New ERA, the report outlines the future prospects of this field.
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