en.Wedoany.com Reported - Edge226 has acquired video intelligence company AnyClip to bolster its capabilities in video intelligence, artificial intelligence, and cross-channel reach, covering CTV, mobile web, in-app, and rewarded advertising channels.
This acquisition accelerates Edge226's efforts to build a more advanced performance platform designed to more directly link marketing investments to measurable business outcomes. AnyClip's proprietary AI capabilities enable large-scale analysis and understanding of video content, facilitating smarter video experiences, enhanced contextual intelligence, and more effective monetization. Combined with Edge226's AI-driven performance infrastructure, advertiser demand, and measurement capabilities, the two companies will offer more advanced, outcome-oriented advertising solutions across CTV, in-app, rewarded, and desktop environments. Financial terms of the transaction were not disclosed.
Yoav Kirmayer, Co-CEO of Edge226, stated that the acquisition of AnyClip is a significant step in the company's long-term growth strategy. As the advertising ecosystem continues to evolve, Edge226 is focused on expanding its technology platform, strengthening its market position, and creating value for advertisers, publishers, and partners. AnyClip has built a strong business through its technology, market expertise, and customer relationships. This acquisition broadens Edge226's capabilities and creates new expansion opportunities in high-growth areas of digital media.
Avishay Raviv, Co-CEO of Edge226, noted that the acquisition enhances the company's ability to drive growth for mobile apps and games through transparent, outcome-oriented performance marketing. By combining AnyClip's proprietary AI and video intelligence with Edge226's cross-channel performance infrastructure, advertiser demand, and measurement capabilities, the two companies are building a more powerful platform that delivers better results for marketers and unlocks greater monetization opportunities for publishers. Together, they will build the next generation of AI-driven performance marketing across video, CTV, mobile, and emerging digital channels.
Gil Becker, CEO of AnyClip, said that this transaction is an important milestone in AnyClip's development journey. AnyClip has developed innovative and proprietary AI technology and assembled a team to create value for customers and partners. Its technology enables publishers to understand video content at scale, improve discovery and recommendations, deliver contextual advertising, and create more engaging video experiences. Together with Edge226, the two companies will be able to combine content intelligence with user and audience data, opening the door to more advanced personalization and targeting capabilities. Edge226's established DSP, extensive demand relationships, and monetization capabilities will also enable AnyClip to enter the market with a more compelling value proposition and accelerate investments in high-growth areas such as vertical video, in-app experiences, and new video monetization formats.
Edge226 is an AI-driven cross-channel performance marketing platform for mobile apps and games, helping advertisers scale through transparent, outcome-oriented campaigns optimized around installs, purchases, and ROAS across CTV, in-app, rewarded, and mobile channels. AnyClip is an AI-driven video technology company for media companies and publishers, whose proprietary visual intelligence platform helps organizations analyze, understand, tag, search, recommend, and package video content at scale, making video libraries more discoverable, distributable, personalizable, and monetizable.
