en.Wedoany.com Reported - INOKEM® has exclusively developed the new BEE series ultra-concentrated detergent for Auchan, requiring only a 500ml package to produce up to 20 liters of detergent, thereby reducing waste, plastic usage, storage space, and per-use costs.

The technology works by minimizing water transportation, using only essential raw materials, and employing a highly concentrated formula to deliver the same or even superior cleaning performance as traditional products in a much smaller package.

The new BEE series is now available in 32 Auchan hypermarkets, offering four solutions tailored to household cleaning needs: heavy-duty degreaser, fast-drying multi-purpose cleaner, glass cleaner with descaling and anti-mold functions, and a specialized treatment for mold and moisture. All products are biodegradable, vegan, and pet-friendly, combining professional cleaning effectiveness with a lower environmental impact.

In the current context where households seek to reduce expenses while maintaining quality, ultra-concentrated technology makes the cost per liter significantly lower than traditional detergents, while also reducing the number of packages needed throughout the year. Beyond saving household expenses, fewer packages mean less plastic, less transportation, fewer emissions, and less waste—an approach that aligns with the growing concern of the new generation of consumers about what they buy and how they consume.

According to Maria Alenquer, Marketing and E-commerce Manager at INOKEM: "For years, we have been accustomed to associating larger packages with better deals. The BEE series demonstrates precisely the opposite: innovation lies in concentrating more technology into less product. We want consumers to realize they can save money, reduce waste, and still have efficient detergents. Sustainability only makes sense when it genuinely improves people's lives."