en.Wedoany.com Reported - Ford Motor Company recently unveiled the 2027 Bronco RTR for the first time at the New York Auto Show and the annual Bronco Stampede event in Moab, Utah. This model was introduced last January as a more rugged, off-road-focused version, positioned as a more accessible option than the hardcore Raptor variant. Ford had kept its interior under wraps until today's reveal, which showcases an interior design that follows the same bold, high-contrast theme as its exterior.
Super-bright Lemon Lime serves as the dominant accent color for this Bronco RTR's interior, applied to dashboard trim, armrests, seatbelt webbing, and cabin stitching, creating a high-contrast effect against the black leather interior and echoing the exterior accents and wheel design. Ford calls it the "most expressive interior" in the current Bronco lineup, a cabin developed in collaboration with the RTR team. Designer Lindsey Ross explained: "When designing the Bronco RTR, we used Super-bright Lemon Lime to communicate excitement and performance. From the outside to the driver's seat, we wanted this color and vibe to be seen and tangibly felt. When you reach for your seatbelt or adjust a vent, you're reminded that we designed this product for fun and doing cool stuff. It's always ready to get after it."
Interior highlights include a custom contour pattern spanning the passenger-side dashboard, featuring a Super-bright Lemon Lime Bronco badge, with the visual theme continuing onto a dedicated Bronco RTR logo on the center console. The front seats are embossed with the RTR logo, and the infotainment system features a custom startup animation. As a top-tier styling model, the Bronco RTR comes standard with heated seats, dual-zone climate control, and Ford's Co-Pilot 360 suite, covering comfort and driver-assist features.
The changes go beyond just looks; this Bronco RTR is equipped with a high ground clearance suspension, comes standard with 33-inch tires, and offers optional upgrades like FOX internal bypass shocks and 35-inch tires for tackling demanding off-road work. The powertrain utilizes a 2.3-liter four-cylinder engine producing 300 horsepower, paired with a Raptor-derived cooling fan and anti-lag system for improved responsiveness during spirited driving. More details are expected to be announced before its release later this year, with pricing likely positioned below the Badlands Sasquatch version, estimated to be between $50,000 and $55,000.
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